The international gold price continues to rise, and the sales of Shenzhen Shuibei gold are experiencing a heatwave. On the weekend of April 14th, the reporter saw on the negative first floor of the Shuibei Gold Exhibition Jewelry Square that various stalls were surrounded by gold shoppers, constantly trying on, inquiring, and making purchases, creating a scene of "Shuibei Gold Rush". Why does Shuibei Gold stand out in circles? How will Shenzhen, the world's capital, catch up with this "overwhelming traffic"? Why can innovative management of Shuibei occupy half of the domestic gold and jewelry market share? The development of Shuibei in the gold and jewelry industry is closely related to Shenzhen's reform and opening up. In 1981, the first jewelry production enterprise was born in Shuibei; In 2003, the Shenzhen Municipal Government issued policies to support the construction of a jewelry industry cluster base in Shuibei, Luohu District; In 2004, Shenzhen Shuibei International Jewelry Trading Center officially opened. Afterwards, the complete gold and jewelry industry chain of Shuibei gradually formed, with production technology and industry gradually leading the country. Through innovative development step by step, a beautiful business card of "world jewelry looks at China, Chinese jewelry looks at Shuibei" was gradually created. "The current market position and brand influence of Shuibei Jewelry in China and abroad do not rely on any opportunities or rely on network traffic, but on the results of following the laws of industrial development and continuous innovative development." Zhou Lin, director of the Innovation and Industry Research Center of the Comprehensive Development Research Institute, said that Shuibei is one of the earliest birthplaces of the national gold and silver jewelry industry after the reform and opening up. After more than 40 years of innovative operation, it has formed a unique industrial soil and presented many commendable development experiences and cases. For example, on the production side, Shuibei popularizes various new products, processes, and technologies, from traditional foot gold to the latest ancient gold and 5G gold, almost all of which can be manufactured and processed here. On the sales side, Shuibei Wanshan Jewelry Park has established the first industry park in the jewelry industry to test the waters of live streaming e-commerce. At the end of December last year, Shuibei and the Palace Museum jointly launched the Palace Museum Cultural and Creative Product Exhibition, bridging the "last mile" of online and offline sales through methods such as "jewelry+live streaming" and "jewelry+cultural and creative". According to statistics, Shuibei has nearly 7000 legal entities in the gold and jewelry industry, 10 professional wholesale markets with an area of over 10000 square meters, over 70000 employees, and a revenue of over 100 billion yuan, accounting for about 50% of the domestic gold and jewelry wholesale market share. Shuibei has developed into the largest, highest level of development, and most complete gold and jewelry cluster in the country, becoming the "barometer" of China's gold and jewelry market. "World Treasure Capital" - Seizing Highlands - Why is Shenzhen known as the capital of world jewelry brands? Zhou Lin believes that in the process of development, Shuibei has deeply engraved the imprint of Shenzhen as an innovative city. Through new technologies, new processes, and new concepts, Shuibei Gold Jewelry is accelerating towards digitization, high-end, and internationalization. Nowadays, Shuibei is serving as a microcosm of the development of Shenzhen's jewelry industry, ushering in a new "golden age". "The gold and jewelry industry is a model of Shenzhen's traditional advantages and emerging fashion industry, and it is at the forefront nationwide. After Shenzhen took the lead in seizing the industry's high ground, it is difficult for latecomers to climb back." Zhou Lin