About Us

About Outlook New Era

Outlook New Era, founded in Hong Kong, China, is a comprehensive media platform with in-depth coverage of current affairs, the economy, and culture.

Its headquarters are located in Beijing, Guangzhou, and Hong Kong. It controls the website and magazine, which are both known as Outlook New Era.

Outlook New Era Website

Outlook New Erawebsite is a comprehensive online information resource and interactive communications platform founded by Outlook New Era. It shares the latest information at home and abroad in a timely manner.

The website comes in two languages, Chinese and English, and two browsing versions, which can be on a computer or a cellular phone. It uses text, images, videos, and live broadcasts to disseminate information to the world 24 hours a day. The content covers current affairs, the economy, international events, the Great Bay Area, science and technology, culture, military, the rule of law, health and other sections, combined with the major development strategies of the central government. The online portal aims to promote the new style and recent achievements in the construction of politics, economy, culture, and other fields; and to tell stories about China well and spread Chinas voice well. It also aims to become an important medium for people from all walks of life at home and abroad , as well as to let the world understand China better and encourage people to invest in the country.

Outlook New Era Magazine

The magazine Outlook New Era adheres to the purpose of "Peaceful Development of Socialism with Chinese Characteristics in the New Era," and positively presents the image of "a great Eastern country with clear politics, economic development, cultural prosperity, social stability, people's unity, and beautiful mountains and rivers". It helps to promote economic and cultural exchanges between Hong Kong and the Mainland, and between China and overseas, and to enhance the country's cultural soft power and international discourse. Founded in Hong Kong, the magazine is published quarterly with occasional thematic issues.

The magazine mainly has sections such as Leadership Voice, Deep Interpretation, International Survey, Special Topic, Voice of Hong Kong, Macao, and Taiwan, Local News, and Cultural Outlook.

Leadership Voice: Focus on the important speeches and articles published by the top management in order to understand the national macro layout and grasp the direction of the development path ahead.

Deep Interpretation: In response to the latest policies and regulations issued and the current social situation, we analyze the policy content and the essence of the phenomenon, providing rational analysis, and grasping development opportunities for all sectors of society.

International Survey: With a broader perspective, we report on important and influential global issues and cutting-edge trends from an international development perspective, explore advanced experiences in various fields, and listen to insights from international experts and scholars.

Special Topic: Selecting the most valuable hot topics, conducting multidimensional thematic research, clarifying events, penetrating phenomena to grasp their essence, and examining less explored values and future trends.

Our feature articles include authoritative opinions, exclusive publications of experts, scholars, famous entrepreneurs, and other special articles.

Voice of Hong Kong, Macao, and Taiwan: Focusing on the actual situation in Hong Kong, Macao, and Taiwan, the magazine reports and comments on government administration, economic development, cultural atmosphere, society and people's livelihoods; analyzes and researches the interconnection and co-construction with the mainland and the implementation of the One Country, Two Systems policy; and focuses on the progress of the Guangdong-Hong Kong-Macao Greater Bay Area.

Local News: Digging up successful stories of economic, cultural and livelihood significance in various provinces, cities, counties, and villages across the country; analyzing and refining outstanding advanced typical experiences of local development to create a benchmark effect.

Cultural Outlook: Gathering the best works in the field of literature and arts at home and abroad, discussing the cultural atmosphere and spiritual style of history and the present, deeply appreciating the artistic and social value of works and writing stories of artistic life.

Information about the magazine Outlook New Era

Chinese name望新时代

English nameOutlook New Era

Abbreviation: 瞭新社

Founding date: 2021

Headquarters locations: Beijing, Guangzhou, and Hong Kong

Category: Current affairs, economic and cultural synthesis

International issue number: ISSN 2788-7804

Languages: Chinese, English, German, French, Russian, etc.

Distribution: Quarterly, with occasional thematic special issues

The Office in Guangzhou

The Office is located at No. 1 Shamian South Street, Liwan District, Guangzhou City (Former Site of the U.S. Consulate General).

In 1873, as the British government established a consulate on Shamian Island in Guangzhou, the United States likewise did the same. At that time, Shamian was a sandy area spanning one kilometer, separated from the main land by an artificial river dug ten years earlier. Along with the presence of Europeans, American expatriates tried to shape the Western way of life in the area. They built Christian and Catholic churches, tennis courts, an indoor swimming pool, and a walking promenade. Today, the traditions of Western life from the eighteenth and nineteenth centuries can still be seen on the island.

Life on Shamian was peaceful and quiet at that time, but that was not the case for the Chinese living outside of the island. As discontent with the Qing government grew, revolutionary uprisings occurred, eventually leading to the downfall of the Qing dynasty. As a result of the Second Sino-Japanese War, the U.S. Consulate in Fuzhou was closed in 1934, while the one in Guangzhou was closed in 1938. Following Japans surrender, several U.S. consulates in China were reopened. When the Kuomintang government relocated from Nanjing to Guangzhou in the early 1949, the U.S. Consulate in Shamian was upgraded to an “ambassadorial office”. In August of the same year, the U.S. Consulate in Guangzhou was closed, and diplomatic relations between the Communist regime in mainland China and the U.S. ceased.

On January 1, 1979, the U.S. and China formally re-established diplomatic relations with the historic visits of President Richard Nixon and Secretary of State Henry Kissinger to China. The treaty allowed each side to establish two consulates in the other country. The U.S. chose Shanghai and Guangzhou, while China chose San Francisco and Houston as sites. Richard L. Williams was the first Consul General since the closure of the Consulate in 1949, and there are eleven consul generals who have served to date.

In 1990, the U.S. built a consulate building on the Pearl River side of Shamian Island, adjacent to the White Swan Hotel, where the Outlook New Era is located. In April of the same year, the U.S. Consulate returned to Shamian and resumed operations in the said building.

In July 2013, the new U.S. Consulate General in Guangzhou opened in Zhujiang New Town and gradually moved out of Shamian.

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