The 2024 National Conference on the Development of Culture and Tourism Industry was held in Ningbo, Zhejiang on the 26th, to stimulate the potential of cultural and tourism consumption, develop digital culture and tourism formats, strengthen project construction, and promote deep integration of industries. The relevant officials of the Ministry of Culture and Tourism proposed the "key words" for the development of the national culture and tourism industry this year. The meeting proposed that the development space of the cultural and tourism industry is vast, and it is necessary to further play the important role of the cultural and tourism industry in stabilizing growth and expanding domestic demand, and promote the cultural and tourism industry to become an important driving force for the development of new quality productive forces and an important focus for achieving high-quality development. It is reported that in 2023, the national cultural and tourism system will strengthen the top-level design of industries and unleash the potential of cultural and tourism consumption; Promote deep integration of industries and promote the vigorous development of new business formats; Actively expanding effective investment and focusing on optimizing enterprise services; Strengthening regional collaboration, improving the quality of foreign trade, and achieving positive results in all aspects of work. According to the deployment, in order to do a good job in the cultural and tourism industry in 2024, we need to strengthen policy planning guidance, stimulate the potential of cultural and tourism consumption, develop digital culture and tourism formats, strengthen project construction, promote deep integration of industries, cultivate and strengthen market operators, and deepen international cooperation in the industry. (Lai Xin She)