Taste a cup of Tonic Diet tea and drink "partridge black plum tea", learn to play a set of "eight section brocade" on the spot, listen to the Chinese medicine telling the secrets of keeping fit during the 24 solar terms... On March 15, the 2025 Sanya Chinese Medicine Conference held here, Jinan University Health Tourism Exhibition, attracted many people and felt the charm of Chinese medicine culture. Sanya has superior natural ecological endowments, and its air quality ranks among the top in the country all year round. Every winter, tourists from all over the country come to Sanya for health preservation. In April 2024, the State Administration of Traditional Chinese Medicine established 54 pilot zones for the inheritance, innovation, and development of traditional Chinese medicine nationwide, with Sanya City being one of them. Taking this opportunity, Sanya is striving to create a new business card of "Traditional Chinese Medicine+Health and Wellness Tourism". The history of traditional Chinese medicine recuperation tours in Sanya can be traced back to more than 20 years ago. The warm climate and beautiful natural scenery in winter attract a large number of tourists from home and abroad to Sanya. While relaxing and vacationing, they hope to regulate their body and mind through traditional Chinese medicine treatment. Upon gaining insight into this market demand, Sanya Traditional Chinese Medicine Hospital took the lead in providing traditional Chinese medicine recuperation services. With the opening of international air routes, Sanya's traditional Chinese medicine recuperation tourism has attracted a large number of tourists from Russian speaking regions. Until now, the Russian speaking region has been one of the important tourist destinations for inbound tourism in Sanya. Sanya Traditional Chinese Medicine Hospital has also become one of the first national TCM service export bases in China and the only one in Hainan. Huang Liju, Deputy Director of the Sanya Municipal Health Commission, said that according to statistics, in 2024, Sanya's traditional Chinese medicine services received 7547 foreign guests, with a medical income of 2.8455 million yuan, an increase of 482.33% and 249.48% year-on-year, respectively; In January 2025, a total of 984 foreign guests were received, with a medical income of 1.0663 million yuan, an increase of 14.68% and 428.59% year-on-year, respectively. Recently, the "Three Year Action Plan for Promoting the Development of Health and Wellness Industry in Hainan Province (2025-2027)" was issued. Hainan will guide the differentiated aggregation of health and wellness projects in different areas, promote the formation of an overall pattern of eastern medical and wellness, southern traditional Chinese medicine and wellness, central climate and forest wellness, northern community wellness, and western ecological wellness, and build a distinctive, multi-level and diversified health and wellness industry cluster. Sanya has become a key hub for the development of traditional Chinese medicine and health care industry in the southern region. Huang Liju said that currently, Sanya has established an innovative traditional Chinese medicine specialty alliance covering 14 grassroots medical institutions in the city, radiating to various traditional Chinese medicine hospitals in the Sanya economic circle. Thirteen renowned medical expert studios have been set up in 11 medical institutions. In terms of the large-scale development of health brands, Sanya promotes the influence of the "Xisongtang" health brand of the city's Traditional Chinese Medicine Hospital, develops and promotes 5 new products, incubates 4 "Xisongtang Tea Language" stores, and extends the scope of traditional Chinese medicine health services. Based on the characteristics of population tidal changes in winter and summer, Sanya has also established a cross provincial "tidal style" talent mobility mechanism. In 2024, Sanya Traditional Chinese Medicine Hospital established personnel exchange cooperation relationships with five traditional Chinese medicine medical institutions in Sichuan, Shandong and other places. During the winter of that year, a total of 12 renowned medical experts from outside the province came to Sanya for consultations, solving the problem of medical resource shortage in Sanya during winter. In the opening speech of the 2025 Sanya Conference on Traditional Chinese Medicine, Zhang Boli, academician of the CAE Member, suggested that Sanya's unique ecological environment provides a natural high-quality soil for the cultivation of authentic Chinese medicine. Sanya can rely on rich tourism resources to skillfully integrate elements of traditional Chinese medicine into various tourism routes, so that tourism and traditional Chinese medicine health care can be deeply combined, and a new tourism experience model can be developed. Traditional Chinese medicine has diverse values and advantages in the entire industry chain. Health, wellness, culture, tourism, and overall health are sunrise industries with great investment potential in Sanya Chen Wenfeng, Secretary of the Party Committee of Guangzhou University of Traditional Chinese Medicine, stated that the university will participate in the construction of medical research and innovation platforms such as Sanya Yazhou Bay Science and Technology City, focusing on the development of traditional Chinese medicine preparations, new drugs, and big health products, to promote new progress in scientific research and innovation and achievement transformation in Sanya, and to empower the high-quality development of the industrial economy. Sanya aims to explore a traditional Chinese medicine health service trade model with tropical coastal tourism city characteristics Yuan Ailin, Vice President of Sanya Traditional Chinese Medicine Hospital, said in an interview that the hospital will promote the development of Sanya's traditional Chinese medicine health industry by creating "three centers and one base", namely the National Traditional Chinese Medicine Culture Promotion and Experience Center, the National Traditional Chinese Medicine Health Care Center, the National Traditional Chinese Medicine Product Exhibition and Trading Center, and the National Traditional Chinese Medicine Talent Training Base. (New Society)