Nutritional and health products have become the "top tier" holiday gifts, and physical examination packages have become popular gifts for the silver haired generation... With the continuous improvement of people's health awareness, the popularity of consumers purchasing health products has increased during this year's Spring Festival, and the purchasing methods have also shown diversified characteristics, expanding and improving the health consumption market. In recent years, 'delicious, good-looking, and healthy' has become the mainstream consumption concept for young people. Consumers are paying more and more attention to understanding food ingredient lists, and developing healthy baked goods has become a technical key point Zhang Jing, manager of the brand department of Suzhou Daoxiangcun, said that they had jointly developed a health cake gift box with Chinese time-honored enterprises that "medicine and food are the same source" to increase the number of "China-Chic+health" products, and the overall sales of pastry products increased significantly compared with last year. Low fat, low sugar, low sodium, and high protein healthy foods have become a new choice for consumers during the Chinese New Year. Beijing consumer Huang Lin pays special attention to the ingredient list and nutrition labels when purchasing New Year's food. Foods containing a large amount of additives and high fat, high sugar, and high salt can pose a risk of chronic diseases. I will pay attention to avoiding these foods when purchasing New Year's goods. Various health and wellness gifts have also become popular choices for gifting to friends and family. On the eve of this year's Spring Festival, "giving health" and "hoarding health" have become the common choices of the elderly, middle-aged and young generations, with users aged 30 to 35 being the main consumers, accounting for nearly 30%. Ass hide glue products are still the "top class" gifts for the Spring Festival, and the related orders have increased more than three times over the same period last year. When users choose Spring Festival health gifts, they tend to prefer big brands or time-honored brands. On the eve of the Spring Festival, the order volume of Chuanbeimu from Tongrentang in Beijing increased by more than four times year-on-year. The physical health of the elderly is a key concern for their families. According to statistics from e-commerce platforms, the silver haired generation is a major recipient of New Year's gifts. I bought a high-end physical examination package for my parents for the New Year, "40 year old Liu Fang told reporters." As children, what I most want to see is the physical health of my parents. As they get older, they must pay attention to health management. "Smart wearable devices are also popular products for young people to give to their elders. According to Meituan data, from December 15, 2024 to January 15, 2025, the sales of smart bracelets with health monitoring functions on the platform increased by 235% year-on-year. With the vigorous development of the Internet, the consumption of health New Year goods has gradually shifted from offline to online, and the purchase methods are diversified. Among them, the "gift before person" model of ordering and giving health gifts to family and friends in different places has become the preferred choice for young people. In recent years, the pharmaceutical new retail platform Dingdang Kuaiyao has seen a significant increase in retail orders for nourishing and health products during the Spring Festival period. 'Sending health during Chinese New Year' has become a new fashion and trend, conveying the concept of health first in life Zhang Zhongpeng, Secretary General of the China Nutrition and Health Food Association, stated that with the further release of consumers' willingness to consume for health, China's consumption structure will continue to optimize and upgrade, and health consumption will also accelerate accordingly, which will undoubtedly drive the development of the health industry into the fast lane. (New Society)