Incorporating new products and launching packages, the booking of "time-honored brands" is booming for Little New Year's Eve. At 5 pm, the Jinyang Restaurant headquarters, which has just moved to Nancaiyuan Street in Xicheng District, Beijing, is already crowded with customers. At the entrance, many customers are queuing up to call their numbers; Inside the store, all 14 individual tables on the first floor are fully booked, and 12 private rooms on the second and third floors have also been reserved early. Rushing to conduct a trial operation before the Spring Festival, business is booming, with a turnover rate of over 300% for scattered tables. The closing time for meals is delayed every day As the store manager Qin Shuai spoke, he answered the constantly ringing ordering phone calls. After relocating to Nancaiyuan Street, Jinyang Restaurant cancelled the private room fee and reduced the average unit price by about 30%. During the trial operation period, customers can enjoy a 10% discount on their purchases in store, attracting many new and old customers to check in. Mr. Zhang is a regular customer of Jinyang Restaurant. "My family lives near Hufang Bridge. Since childhood, I have loved to eat their crispy duck, fried pork and small stewed meat Daoxiao Noodles. During the Spring Festival, the whole family will have a meal together. The familiar taste is also the taste of home and the taste of New Year!" Mr. Zhang said. Not only the relocated Jinyang Restaurant, but also the "Pearl of Fine Food on the Central Axis" Gulou Ma Kai Restaurant, the "Shandong Cuisine Master" Tonghe Residence, and the unique "Barbecue Wan"... As the Spring Festival approaches, the business of many "time-honored" restaurants in Beijing is booming. Booking a table of New Year's Eve dinner at a "time-honored brand" satisfies customers' pursuit of traditional flavors and familiarity with New Year's flavors. Traditional hand cut fresh lamb meat is firm and firm in texture, and does not tip over when standing on a plate; Flavored lamb skewers are crispy on the outside and tender on the inside, fresh and juicy... In Donglaishun, the two signature dishes still sell the best. This year, Donglaishun has carefully launched six different priced special New Year's Eve dinner packages, including the "Family Happy Banquet". While achieving the goal of "abundance and frugality for everyone", it also includes all "family dishes". Each package also comes with dumplings, making the atmosphere of the New Year's Eve dinner more intense. Both inheriting classics and constantly innovating, "time-honored brands" constantly bring new experiences to customers. "Our package includes not only classic dishes, but also new desserts such as ice-cream, snowflake beef, lamb pudding, and so on, hoping to meet the diversified dining needs of consumers." Wang Tian, deputy general manager of Donglaishun Group, said, "At present, the reservation rate of New Year's Eve dinner in several stores such as Donglaishun Wangfujing has reached 100%. Xizhimen has 16 private rooms, and all of them are booked on New Year's Eve. Generally, stores must be booked 1-2 weeks in advance, while central stores must be booked more than 1 month in advance." Private chefs are customized and delicious, and home chefs are popular. "Mapo tofu can be served!" The soup is dotted with small red flowers. "" At 4:00 pm, the pickles are served first. "...... At the home of Ms. Chen in Jiangyucheng Community, Dazhulin Street, Liangjiang New District, Chongqing, only one person wearing a white chef's uniform The person wearing a chef's hat is shuttling back and forth between the kitchen and dining table, closely monitoring the progress of each dish. This is Deng Xiaolei, the head of the on-site team of Yuxinzhu Private Kitchen, a chef who has transitioned from high-end catering to the private kitchen field. He, born in the 1980s, formed a small team of 29 people. Some were responsible for making Sichuan cuisine, some were skilled in French cuisine, and some were experts in Japanese cuisine. The team members also included personnel involved in the entire process of serving dishes, serving dishes, and washing dishes. At 1pm, Deng Xiaolei drove from the company's food preparation room to the residential area. Today's customer prefers seafood and has prepared ingredients such as Dongxingban, as well as local dishes with strong flavors such as stir fried loach and hot lamb belly. Three bags of ingredients and two boxes of kitchenware filled the trunk of the van. Unlike traditional restaurant reservations, on-site private kitchens offer two options: "chef on-site" and "private banquet customization". "Private banquet customization" belongs to the full process service of labor and materials; And 'chef on site' only includes cooking services, requiring customers to determine their own menu, prepare ingredients, etc. Today's client has booked a 'private banquet customization'. The set meal includes 12 home cooked dishes, as well as complimentary services such as tableware rental, dishwashing and plating. When Deng Xiaolei arrived, the team members had already prepared the appetizers. Spending 4 hours, plates of exquisite dishes are served: fresh and tender salmon slices are carefully arranged in the shape of hearts; Place the processed tilapia intact on a plate and drizzle the surface with golden hot oil; Full bodied shrimp wrapped in a bright red sauce; The thick golden soup wrapped around the triple ingredients of chicken, gelatin, and abalone... Looking at the exquisite and sumptuous dishes in front of her, Ms. Chen took frequent photos. Today, a family of four generations gathered together and put on new clothes for this small New Year's Eve dinner. Ms. Chen wore a Chinese style jacket and arranged the same red sweaters for her mother, grandmother, and daughter. Ms. Chen said, "I don't want to go out to eat during the Chinese New Year, let alone order takeout. If I want to taste good food, a private kitchen at home is a good choice to free my hands." She plans to schedule another private kitchen banquet in a few days and invite her friends to come and eat at home. On a single Chinese New Year's Eve, there were already over 10 performances. At present, all sessions until the first day of the Lunar New Year have been fully booked Deng Xiaolei frankly stated that this year's bookings are very hot. "The monthly sales during non holiday periods are around 100000 yuan, and in January this year, due to the Spring Festival, the sales are expected to exceed 300000 yuan." Easy to operate, delicious and fast, the sales of semi-finished New Year's dishes are hot. On a small New Year's Eve, in the semi-finished vegetable area of Xicheng Branch of Hema Fresh Kaide Plaza in Wuhan, the refrigerated cabinet is already filled with local specialty foods, which makes Mr. Xu feel more at ease when celebrating the Spring Festival in Wuhan for the first time. This year, my family came to celebrate the Chinese New Year with me, and it was also the first time I cooked their New Year's Eve dinner. I was worried about not being able to do it well before, but now I have enough confidence, "Mr. Xu said with a smile. Mr. Xu is born in the 1990s and did not cook much for himself before. How do I make this dish? "Mr. Xu asked the salesperson before a braised pork platter. As long as you heat the dishes on the platter in the microwave for 3 minutes and add some seasoning yourself, you can eat them directly, "the salesperson said, leading Mr. Xu to the nearby tasting table and using a toothpick to pick out a small piece of pre made braised meat for him." Our semi-finished dishes can all be tasted. "To ensure that the taste of semi-finished New Year dishes can be accepted by most consumers, Hema Fresh will set the production standards for most semi-finished New Year dishes for the manufacturer. The production standards are determined based on the taste preferences of the majority of consumers, and we also adjust the acidity and spiciness of some dishes according to the local taste habits, "said Xia Lei, Deputy Store Manager of Hema Fresh Kai De Plaza West City Branch. Not only that, Hema Fresh also sends staff to supervise the entire process of ingredients, quantity, and production of dishes. For some intangible cultural heritage cuisine, in order to ensure a more authentic taste, we mainly adopt the production techniques of the producers, "Xia Lei said. How can these semi-finished dishes be preserved Mr. Xu continued to ask. These dishes have been under cold chain supervision from production to shelving, "said the salesperson. The shelf life of semi-finished New Year's dishes is generally 5 to 8 days, and the storage method is also marked on the packaging box. About 3 days before the expiration date, these dishes will be sent to Hema Fresh's discount stores for sale. After strolling around, Mr. Xu bought a few meats and a soup. Just as he was about to leave, he was attracted by another exquisite New Year's Eve dinner set. This set meal includes 15 dishes such as beef and mutton, seafood, soup, etc. The price is 888 yuan. If you like, you can book it online on the platform. "The salesperson explained that after the customer places the order, the dishes will be delivered within 30 minutes at the earliest. It is reported that in order to provide customers with more choices, Hema Fresh has launched 5 different priced New Year's Eve meal packages this year, with prices ranging from 488 yuan to 1988 yuan. These packages will start shipping after January 27th and are currently in pre-sale status, "Xia Lei said." Now, our semi-finished New Year's dishes are selling more than 25% more every day. "Under the guidance of the salesperson, Mr. Xu opened the Hema app and added the 888 yuan New Year's Eve meal package to his shopping cart. With semi-finished dishes, I can also become a chef for the New Year's Eve dinner this year, "Mr. Xu said. (New Society)