The Research Report on the Development of Chinese Online Audiovisual (2024) was released on the 27th at the 11th China Online Audiovisual Conference being held in Chengdu. According to the Report, the position of online audio-visual "the largest Internet application" is becoming more and more stable, with 1.074 billion users and 98.3% utilization rate. The scale of the online audiovisual market exceeds 1.15 trillion yuan, with over 660000 enterprises. Online audiovisual has become an important force in the new quality productivity of the digital economy. As of December 2023, the scale of online audiovisual users in China has reached 1.074 billion, with a utilization rate of 98.3% among netizens. It is worth noting that the gap between the scale of online audiovisual users and instant messaging, which ranks second, has further widened, with the leading advantage increasing from 1.84 million people in 2022 to 14.14 million people in 2023. The average daily usage time of mobile audiovisual applications exceeds 3 hours, and the average daily usage time of short videos is 151 minutes. Online audiovisual remains the "most effective tool to kill time". In 2023, the average daily usage time of mobile Internet users will be 435 minutes; The average daily usage time of mobile network audiovisual applications is 187 minutes, exceeding 3 hours. Among them, short video applications have the highest user stickiness, with an average daily usage time of 151 minutes per person, followed by long video applications (112 minutes), entertainment/game live streaming applications (63 minutes), and network audio applications (29 minutes). The report shows that the scale of the online audiovisual market has exceeded one trillion yuan, with a total of 660800 surviving enterprises mainly engaged in online audiovisual business. Among them, there were approximately 314100 established and existing enterprises from 2019 to 2023, accounting for approximately 47.5% of the total. Online audiovisual has gradually become a key engine for activating new productive forces in the digital economy, playing an important role. The data shows that the total number of short video accounts on the entire network is 1.55 billion, and there are over 15 million professional anchors. Online audiovisual provides new employment channels. As of December 2023, the total number of short video accounts on platforms primarily focused on online audiovisual services reached 1.55 billion. As of the end of 2023, the number of professional online anchors in China has reached 15.08 million. Short video live streaming has a significant consumer effect. According to surveys, more than 70% of users purchase goods by watching short videos/live streaming, and over 40% of users believe that short videos/live streaming has become the main consumption channel. Among them, 53.7% of users frequently watch e-commerce live streaming/live streaming sales, an increase of 23.4 percentage points from 2022 (30.3%), with the fastest growth rate. In the past six months, the proportion of users frequently watching short videos related to tourism/scenery was 44.4%, an increase of 16.3 percentage points from 2022 (28.1%), and jumped from tenth place to fourth place. The report points out that the aggregation effect of active users on top platforms is significant. Online audiovisual is an important supply of entertainment for the public. In 2023, more than 17000 long video works were launched, with a stock of over 120000 works on major long video platforms. According to data from various platforms, as of December 2023, the stock of works on major long video platforms has exceeded 120000; In 2023, the number of online works reached over 17000.