In 2023, for every 2 cars sold in China, 1 car comes from a domestic car brand; For every two cars sold by domestic car brands, one is a new energy vehicle. This is a remarkable leap. China is a major producer and consumer of automobiles. For a long time, foreign brands have been more popular in the Chinese automotive market, with sales occupying a dominant position. With the continuous growth and strength of China's automotive industry, Chinese branded passenger cars have gradually become the preferred choice for many consumers due to their excellent quality and reasonable prices. According to data from the Ministry of Industry and Information Technology, the market share of Chinese branded passenger cars continued to rise in 2023, with a cumulative sales of 14.596 million vehicles, a year-on-year increase of 24.1%, and an annual market share of 56%, an increase of 6.1 percentage points from the previous year. Among them, the sales proportion of new energy vehicles in Chinese brands reached 49.9%. On February 26th, the AITO WENJIE M9, jointly developed by Huawei and SAIC, officially launched nationwide delivery as domestic car brands continue to rise. In the past month, the user reputation has continued to improve, and the cumulative orders have exceeded 60000 vehicles. Since the launch of the 2024 Honor Edition of various BYD models, there has been hot market feedback and strong customer traffic in stores. It is expected that sales will continue to rise in March. "I was able to list new energy license plates in June this year, and I have been looking at cars recently," Beijing resident Xiao Liu told reporters. He mainly considers domestic new energy vehicles. "We are preparing to test drive domestic brands such as BYD and Wenjie one by one. There are many domestic new energy brands, each with their own advantages, such as Wenjie's car infotainment system and BYD's blade battery, which are very attractive to me." In 2023, the market share of Chinese brand passenger cars continued to rise, with new energy vehicles performing well. In 2023, the production and sales of new energy vehicles reached 9.587 million and 9.495 million respectively, with year-on-year growth of 35.8% and 37.9%. Among them, the market share of Chinese brand new energy passenger vehicles reached 80.6%. According to data from the China Association of Automobile Manufacturers, in terms of power mode, various power combinations such as pure electric, plug-in hybrid, and extended range hybrid have made breakthroughs in the new cars sold by Chinese domestic brands in 2023. From the brand perspective, top companies have made significant contributions. In 2023, the sales of pure electric vehicles reached 4.94 million units, a year-on-year increase of 24.4%, with more than half of the new sales coming from BYD; The sales of plug-in hybrid models reached 1.74 million units, a year-on-year increase of 65.8%, with the same increase coming from BYD; Sales of extended range electric vehicles reached 627000 units, a year-on-year increase of 174%, with most of the sales growth coming from Ideal Automobile. Along with the rise of domestic brand cars, former "sales giants" such as Japanese and American brands have experienced varying degrees of sales decline. In 2023, the retail sales of Japanese cars in China reached approximately 3.7 million units, a year-on-year decrease of 9.9%. The sales share has been declining for three consecutive years, dropping to 17%, reaching a low point. Ford and General Motors, both American cars, saw a year-on-year decline in sales, French cars showed a contraction, and German cars saw a slight increase in sales in China. Cui Dongshu, Secretary General of the National Passenger Car Market Information Joint Conference, analyzed that in recent years, Japanese brands have gradually equalized their advantages in competition with domestic brands. Especially in the middle