New Zealand dairy giant Fonterra Group and major brands such as New Zealand meat procurement, processing, and sales company Silver Fern Farm have recently expressed optimism about the potential of the Chinese market and will continue to increase investment. Fonterra Group plans to expand its catering service business to more second - and third tier cities in China, enhancing product competitiveness through investment innovation. "Evergrande has achieved great success in China. China is one of Evergrande's most important strategic markets," Zhou Dehan, CEO of Evergrande Greater China, told Xinhua News Agency that New Zealand farmers have benefited greatly from the healthy bilateral relationship between China and New Zealand. Over the years, Evergrande has achieved significant business growth through cooperation with local customers in the fields of nutrition, innovation, and food. He stated that in terms of dairy nutrition and emission reduction, there is a strong consistency between Evergrande's priorities and those of the Chinese government. "The Chinese market has shown strong signs of recovery after the epidemic. Over the years, China's dairy consumption has significantly increased and is expected to continue to grow." Zhou Dehan said that Fonterra will combine high-quality New Zealand dairy products with the preferences of Chinese consumers to develop new products. Dave Courtney, Chief Customer Officer of New Zealand Silver Fern Farm, recently stated in an email interview with Xinhua News Agency that Silver Fern Farm hopes to continue to strengthen its research on the Chinese market, listen to customer and consumer needs, and further expand its business in China. "China has become our largest international market for four consecutive years. By 2022, it accounts for 35% of our total exports," Courtney said. He stated that the Chinese economy will continue to be an important component of the global economy. This confidence comes from China's market size, sound supply chain, rapid digital development, and investment in new technologies. China's high-quality development path will continue to make it a vibrant market. "This market environment and its opportunities have strengthened our confidence, and we will continue to develop targeted market plans and strategic customer relationships to achieve our long-term strategy for the Chinese market," said Courtney