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Chinese automotive brands continue to enhance their overseas influence (international perspective) - frontline observations from the United Arab Emirates, Belgium, and Mexico

2024-02-21   

In 2023, China's automobile exports jumped to the world's first place for the first time. According to data released by the China Association of Automobile Manufacturers, China exported 443000 vehicles in January this year, a year-on-year increase of 47.4%, continuing its rapid growth trend. The influence of Chinese automotive brands continues to increase, injecting new impetus into the development of the global automotive industry. Our reporter visited the automotive markets in the United Arab Emirates, Belgium, and Mexico to understand the sales situation of Chinese brand cars in the local market and how to promote the green transformation and development of the local automotive industry. Last October, at the 2023 World Bus Expo held in Brussels, the capital of Belgium, Chinese buses received widespread attention. "Not long ago, I saw a promotional video of BYD looking up at U8 new energy vehicles online, which was very shocking. Chinese brand cars have a good driving experience and high cost-effectiveness. China National Building Materials Dubai Overseas Warehouse is about to introduce BYD looking up at U8, and I look forward to test driving the actual car as soon as possible," said Jihad, the head of an automotive trading company in Jordan. The reporter saw thousands of Chinese made cars neatly arranged in the Dubai overseas warehouse of China National Building Materials located in the Jebel Ali Free Trade Zone of the United Arab Emirates. "There are both passenger cars and commercial vehicles here, as well as fuel powered and new energy vehicles, as well as affordable and luxury models." Li Weifeng, the head of China National Building Materials Dubai Overseas Warehouse, introduced that in recent years, Chinese cars have entered the Middle East and North Africa markets one after another, and local consumers' recognition of Chinese car brands is constantly increasing. China Building Materials Dubai Overseas Warehouse has sold over 10000 vehicles and has established the China New Energy Vehicle Middle East Trading Center in cooperation with the China Automobile Distribution Association. According to statistics from the China Association of Automobile Manufacturers, the UAE was China's ninth largest vehicle export market in 2023. From January to November 2023, China exported 137000 vehicles to the UAE. Chinese brand cars are increasingly favored by consumers throughout the Middle East region. Among them, Saudi Arabia is China's fifth largest vehicle export market, with Chinese brand cars accounting for over 10% of the Saudi market share. In Jordan, Chinese new energy vehicles account for 80% of the market share. Great Wall Motors has been entering the Middle East market for 27 years. In 2022, the Great Wall Motors Tank 300 will be launched in the Middle East region; In 2023, Tank 500 will be launched successively in the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Iraq, and Kuwait; In early 2023, Great Wall Motors launched its first parts center in the Middle East in the United Arab Emirates. Shi Qingke, Vice President of Great Wall Motors, stated that most Middle Eastern countries consider green economy as one of their national development strategies. Coupled with favorable factors such as younger consumer groups in the Middle East, China's sales of new energy vehicles are expected to achieve rapid growth in the region. The Glasgow research and consulting company headquartered in Dubai has released a report stating that Chinese automotive brands have multiple advantages in the Middle East, including a more complete range, continuously improving quality, more competitive prices, progress in localization, prominent advantages in new energy vehicles, and improved after-sales service. The report emphasizes that Middle Eastern countries, including the United Arab Emirates, are accelerating their energy transformation, and that "Chinese branded cars meet the development needs of Middle Eastern countries."

Edit:Yi Jing Responsible editor:Li Yi

Source:XinhuaNet

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