At the booth of the Hong Kong Tourism Development Bureau of the Fifth China International Import Expo held in Shanghai, Lu Zhaoyi, the regional director of the Hong Kong Tourism Development Bureau in mainland China, carefully observed the feedback from the audience around. For five consecutive sessions, Hong Kong Tourism Development Bureau continued to set up independent exhibition areas, where bright neon lights and distinctive street scenes complement each other, giving visitors an immersive experience and presenting a wonderful image of Hong Kong city. The World level Cultural and Artistic Highland West Kowloon Cultural Area and the adjacent "Big City Community" West Kowloon, the collision and integration of hall level and smoke and fire, presented at this Expo, vividly demonstrated the positioning and advantages of Hong Kong's Sino foreign cultural and artistic exchange center. In the past, Hong Kong was famous as a "shopping paradise", but it was once criticized as a "cultural desert". Now, with the rise of West Kowloon Cultural District, especially the official opening of the Hong Kong Palace Museum of Culture, Hong Kong is showing a new image that is very different from the past. Lu Zhaoyi believes that if a tourist destination wants to attract tourists, it must constantly bring out new things. The current West Kowloon Cultural Area is the "upgraded version" of Hong Kong tourism. She said: "The Expo is the best exhibition platform and communication platform for Hong Kong's city image, and we have made full preparations for this. From multiple aspects, such as the cultural and tourism linkage of" based on China, connected to the world ", the wonderful Asian event in Hong Kong, and the building of the Guangdong Hong Kong Macao Bay Area as a world-class tourism destination, we hope that the audience can see the new development and direction of Hong Kong through visiting the exhibition stand and participating in on-site interaction And a new image. " Adjacent to the Hong Kong Tourism Development Council is the Hong Kong Service Industry Exhibition Area organized by the Hong Kong Trade and Development Council. This year, Hong Kong Trade and Development Council organized 47 exhibitors, of which 22 participated for the first time, and set up Hong Kong product exhibition area and Hong Kong service industry exhibition area. The products displayed in the two exhibition areas include food, professional services, financial services, logistics services, infrastructure and architecture, authorization, information and communication technology, innovative technology, design, brand and market promotion. In the Hong Kong product exhibition area, a series of well-known Hong Kong brands are gathered here, such as Hong Kong's leading canned food brands, Xinyi Food, Home Road, Li Jinji, Zhenwei, etc., and innovative and healthy foods that have been popular in recent years are also brought, including the green salad drink initiated by Allklear, one of the first winners of Hong Kong Trade and Development Council's Entrepreneurial Express 2022. The exhibition area also set up a performance platform to display Hong Kong's highly personalized food culture. There were authentic Hong Kong snacks cooked by Hong Kong style tea restaurant chefs, such as "egg cubs" and "vermicelli", and many exhibitors demonstrated their cooking skills and played interactive games on site. In the Hong Kong service industry exhibition area with the theme of "Hong Kong Channel Connecting the World", various professional services in Hong Kong are displayed here, including brand and marketing promotion, brand authorization, product design, architectural design, financial services, information and communication technology, professional services, smart supply chain, medical technology and government services. In line with the market trend of the universe, many companies have demonstrated innovative technology services. The Hong Kong Trade and Development Council has organized Hong Kong enterprises to participate in the Expo for five consecutive years, with a total of about 250 Hong Kong enterprises participating in nearly 7