The reporter learned from the Ministry of Culture and Tourism on the 10th that the national culture and tourism market will be generally stable and orderly during the Loong Boat Festival holiday in 2024. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in China is 110 million, a year-on-year increase of 6.3%; The total cost of domestic tourists traveling was 40.35 billion yuan, a year-on-year increase of 8.1%. During the holiday, people race Loong Boat, eat Zongzi, sing folk songs, and enjoy ancient songs. The cultural connotation of traditional festivals is deeply integrated with tourism development. Loong Boat races were held in Guangdong, Hunan, Zhejiang, Guizhou, Yunnan and other places. According to Ctrip data, the number of rental car orders in Foshan, Guangdong, which held the Diejiao Dragon Boat Drift Competition, increased by 250% year-on-year; Hunan Yueyang Loong Boat Festival tourism orders for the 2024 China Miluo River Loong Boat Super League rose 52% year on year; The 11th China Peach Blossom Pond Loong Boat Race led to a 32% increase in holiday travel orders in Xuancheng, Anhui. During the holiday, various regions have launched characteristic activities, new consumption scenarios, and measures to benefit the people. Traditional folk customs and folk art are also organically integrated into cultural spaces such as museums, art galleries, libraries, theaters, and cinemas, enriching new scenes of cultural and tourism integration. A large number of tourists choose to relax or travel in the local area, and projects such as suburban hydrophilicity, picking, agricultural experience, camping, etc. are favored. Cultural venues and commercial districts have become the main recreational spaces for tourists. The national level nighttime cultural and tourism consumption cluster will hold Dragon Boat Festival themed activities such as intangible cultural heritage experiences and folk markets tailored to local conditions, continuously unleashing the vitality of nighttime consumption. Tourists are increasingly inclined to choose flexible and personalized travel methods, enjoying life through slow paced travel, in-depth experiences, and relaxation and leisure. Yunnan, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for young people to self drive and summer vacation. The dual empowerment of "film and television+cultural tourism" has driven the popularity of self driving destinations such as Altay in Xinjiang and Ili Prefecture, driven by the popularity of the TV drama "My Altay". According to Ctrip data, car rental orders in Urumqi during the Dragon Boat Festival holiday have doubled, with Yining City growing by 140%. (Lai Xin She)