On the morning of May 18th, with passionate drums and cheers from the audience, the launching ceremony of the 2024 Guangdong Dragon Boat Season and Dongguan Dragon Boat Month series of "Dragon Teng Bay Area · Tidal Tour of Guangdong" was grandly held in Dongguan. The event is guided by the Guangdong Provincial Department of Culture and Tourism, the Guangdong Central Radio and Television Station, and the Propaganda Department of the Dongguan Municipal Committee of the Communist Party of China. It is hosted by the Dongguan Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and the Wanjiang Street Office. The spirit of unity among the masses and dragon racing for gold medals is a reflection of generations of Guangdong people striving for excellence. The Guangdong Dragon Boat Season event sets sail from the banks of the Wanjiang River in Dongguan, illuminating the annual Lingnan Dragon Boat Festival. The launch ceremony was held at Zhengya Qilong Square in Jiaolian Community, Wanjiang Street, Dongguan City. The villagers of Zhengya Village fully restored the traditional "dragon head shining, inviting the dragon head, lifting the dragon, washing the dragon" ceremony of Dongguan Water Town to the audience, allowing citizens to experience the charm of traditional "dragon lifting" culture firsthand. The launch ceremony focused on creating an immersive experience tour of "Wonderful Dragon Hunting Tour", fully utilizing Zhengya Village, which has been awarded the title of "Most Beautiful Garden" in Wanjiang, to carry out a series of immersive Dragon Hunting Village activities, allowing tourists to deeply understand the connotation of dragon boat culture through interaction, driving the effective development of rural tourism and comprehensive tourism, and witnessing the fruitful results brought by the "Million and Ten Million Project". A series of exciting cultural, tourism and sports activities will also be launched around the theme of Guangdong Dragon Boat Season, including the "Tide Walking Across the Yangtze River" Dragon Boat Water Parade and Invitational, the 2024 Zhengya Bay Dragon Boat Culture Carnival, and Dragon Boat Cultural and Tourism Experience Tour, allowing citizens to explore the unique charm of Guangdong Dragon Boat culture from multiple dimensions and deep levels. The large-scale CCTV news live broadcast "Paddle Flying and Drum Sound Searching for the" Dragon "Greater Bay Area, jointly initiated by the Guangdong Provincial Department of Culture and Tourism and the Guangdong Central Radio and Television Station, was also held in the morning. It linked Dongguan, Guangzhou, Zhuhai, Zhongshan, Chaozhou, Shantou, Foshan and other places, providing panoramic coverage of Guangdong dragon boat culture, promoting new experiences and gameplay. Starting from the banks of the Wanjiang River in Dongguan, witnessing the dragon rise in Liwan, Guangzhou, experiencing the thrill of dragon boats breaking through the waves in Zhuhai, and experiencing the excitement of drifting dragon boats in Foshan... Let the general public share the exciting moments of Guangdong dragon boats through online and offline means. It is understood that with the approaching of the Dragon Boat Festival holiday, in order to further explore and display Guangdong's rich and profound dragon boat cultural resources, the Department of Culture and Tourism of Guangdong Province has also launched a series of promotional activities for the Guangdong Dragon Boat Season in conjunction with the Central Radio and Television Station in Guangdong, Tiktok and other media platforms, inviting friends from all over the country to visit and spend the Dragon Boat Festival in Guangdong, and feeling the passion and vitality of Guangdong Dragon Boat Festival. (Lai Xin She)