Looking at the Prospects of China's Cultural and Tourism Market from the National Tourism Development Conference


The tourism industry is an important industry related to national economy and people's livelihood. The National Tourism Development Conference was held in Beijing on May 17th, marking the first important meeting of the Party Central Committee with tourism development as its theme. Choosing to hold this meeting at this time has a profound meaning. Looking back, since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China's tourism development has entered a fast lane. The tourism industry has grown from small to large, from weak to strong, and has increasingly become an emerging strategic pillar industry and a livelihood and happiness industry with significant characteristics of the times. At present, China has formed the world's largest domestic tourism market, becoming the largest source and main destination of international tourism. From the grand occasion of entering "Zizi" to "baking", to the wonderful occasion of "Erbin" ice and snow, and to the boiling hot of Tianshui Spicy Hot Pot... People use dynamic figures to prove that tourism has become an important part of people's good life in a well-off society. The convening of the National Tourism Development Conference guides the high-quality development of China's tourism industry and depicts a magnificent prospect of "poetry and distance". This is the mission of tourism for the people - with the development of the economy and the continuous improvement of people's living standards, tourism based on sightseeing can no longer meet people's needs. At present, there are 15700 A-level tourist attractions in China, including 339 5A level scenic spots; There are a total of 854 national and provincial-level tourist resorts. The number of tourist attractions is constantly increasing, the types are becoming more diverse, and the market size is growing, becoming the "basic plate" for China's tourism development. In the future, only by adhering to the principle of tourism for the people, providing more cultural and tourism products, better travel environments, and better tourism services to the people with heart and effort, can we better meet the diverse, personalized, and high-quality tourism needs of tourists. This is an opportunity for tourism to enrich the people - A-level tourist attractions in China have driven a total employment of over 10 million people, 22600 poverty alleviation key villages have developed rural tourism, and red tourism has empowered the development of revolutionary old areas... Creating a popular "hot spot" and boosting consumption "heat value", tourism has become a true portrayal of "one industry prospers, one hundred industries prosper". By leveraging its strong comprehensive driving role, tourism has great potential: it can be integrated into national strategies such as rural revitalization and new urbanization, and can also assist in regional development strategies such as the comprehensive revitalization of Northeast China, the rise of the central region, and the development of the western region. Infrastructure construction, trade in of consumer goods, and so on, also have the shadow of tourism behind them. This is the enlightenment of integrated development - from the steady progress of the construction of the Great Wall, the Long March, the Grand Canal, the Yellow River, the Yangtze River National Cultural Park, to the upgrading of cultural heritage tourism, research tourism and other integrated business forms, to the "unprecedented popularity" of museums and the popularity of cultural and creative products, cultural and tourism has merged into Xintiandi in recent years. Accelerating the deep integration of culture and tourism is essential for the high-quality development of the tourism industry. Only by taking culture as the soul and deeply exploring cultural characteristics, can tourism development enhance taste, enrich connotation, and be more attractive. In the new era and new journey, tourism development is facing new opportunities and challenges. The National Tourism Development Conference outlined the grand goal of focusing on improving the modern tourism industry system and accelerating the construction of a strong tourism country. Where to start and how to solve the problem? Attendees are all using problem-solving techniques to arm themselves with technology. Wuxi Nianhua Bay in Jiangsu Province launches "Dreaming of Tang Sakura"

Edit:He Chuanning Responsible editor:Su Suiyue


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