During the May Day holiday, the Tianhe Road commercial district was bustling with popularity, and the "trade in old for new" campaign was in full swing. Special promotions continued one after another... Since the beginning of this year, Guangzhou has intensively introduced a series of consumer promotion policies, effectively promoting the continuous recovery and improvement of the consumer market. During the recently passed May Day holiday, Guangzhou's consumer goods trade in subsidies were heavily launched, and a wave of activities swept across the city. Major commercial districts, key carriers, and commercial enterprises are leveraging policies and taking multiple measures to stimulate market potential, helping Guangzhou's consumption "carriage" to accelerate. The "2024 May Day" Data Report released by WeChat shows that among the top 10 cities in China in terms of consumer heat, Guangzhou firmly ranks C in the "May Day" heat and ranks first in consumption heat in the country. Focusing on exchanging old for new and promoting bulk consumption, "exchanging old for new" has become a hot consumption term since March this year. Guangzhou has a large population base, and durable consumer goods such as cars and household appliances are popular early and have a strong willingness to upgrade. The market for exchanging old for new is broad. The dual wheel drive of "policy+activity". The 2024 Guangzhou Green Intelligent Home Appliance Renewal Event was officially launched on April 30th. The first batch of activities has been launched in 19 enterprises and 188 stores, covering key home appliance sales enterprises such as Guangbai Group, Tianhecheng, Suning.com, and JD.com. Consumers can receive a 10% discount on home appliance consumption vouchers through the Cloud Flash Pay app, and can enjoy subsidies for purchasing 17 categories of first level energy-efficient home appliances and mobile phones through the trade in method. As of May 5th, the home appliance replacement activity has been online for less than a week, and more than 50000 consumption vouchers have been collected, achieving a consumption driving rate of over 13 times. In terms of automobiles, the "2024 Suichegou" subsidy mini program for car trade ins was launched during the May Day holiday. Currently, tens of thousands of consumers have entered the mini program and over 500 dealers have signed up to participate in the car trade in activity. The combination of government and enterprise resources. Promote market entities to respond quickly to policies, and organize key commercial enterprises to comprehensively carry out trade in promotions by leveraging enterprise resources and service advantages. The joint manufacturer of Guangbai Electric Appliances has invested 30 million yuan, with a 5-10% discount added to the financial subsidy. The first JD Mall in Guangzhou has made exchanging old for new a key focus of the May Day opening event, and participating in the exchange can receive up to 15% discount. Promote joint promotions between Suning.com and financial institutions to unleash the potential of exchanging old for new through financial assistance. During the May Day holiday, the enthusiasm of consumers to come to the event stores to learn about and handle the "old for new" household appliances has increased, and there has been a continuous flow of inquiries at the counter. Focusing on the exhibition economy and deepening consumption growth, the 135th Canton Fair successfully concluded on May 5th, with a record high attendance of overseas buyers. As of May 4th, a total of 246000 overseas buyers from 215 countries and regions participated offline, an increase of 24.5% compared to the previous session. In order to tap into the potential of the exhibition economy and promote consumption through the linkage of the May Day holiday, the Guangzhou Municipal Bureau of Commerce coordinated the resources and market forces of various districts and invested over 50 million yuan in promotional resources during the 135th Canton Fair to create the "Gift of the Canton Fair" theme event, launching over 150 promotional activities in shopping, catering, accommodation, travel, and other areas