Culture

The user base of Chinese online literature exceeds 500 million people

2024-04-29   

The 2023 Chinese Online Literature Blue Book (referred to as the Blue Book) released by the Chinese Writers Association in Shanghai on the 28th shows that the user base of Chinese online literature has exceeded 500 million, and the total number of works has exceeded 30 million. In 2023, the overseas market size of Chinese online literature exceeded 4 billion yuan, with a total of nearly 200 million active overseas users, covering most countries and regions around the world. According to Blue Book, as of the end of 2023, the user base of Chinese online literature has reached 520 million. According to data from 50 key online literature websites nationwide, the total number of works exceeds 30 million, with approximately 2 million new works added annually. The growth rate is slowing down, and the platform's emphasis on creative quality has increased. The types of online literature are further integrated and innovated, with themes such as reality, science fiction, and history accelerating the process of mainstream and boutique development. According to data from 50 key online literature platforms nationwide, the revenue scale of online literature in 2023 is approximately 34 billion yuan. The revenue growth of the online reading section of paid reading websites is sluggish, and websites are exploring new formats, such as short stories and fan services, entering a multi website commercial layout. In 2023, the integration of overseas dissemination of online literature has significantly strengthened. AIGC (Artificial Intelligence Generated Content) technology has improved the efficiency of going abroad, expanded the dissemination radius, and Chinese online literature narrative techniques have been widely referenced by overseas online literature and micro dramas. As of the end of 2023, various overseas platforms have trained nearly one million local overseas authors, with "Generation Z" as the main contracted authors, creating over 1.5 million original overseas works. Overseas platforms learn from the operational model of Chinese online literature, initiate IP conversion and industry chain development of original content, and build a global IP ecosystem. According to Blue Book, in 2023, the team of online writers will further expand. According to data from 50 key online literature websites nationwide, nearly 2.5 million new registered authors were added throughout the year, a year-on-year increase of 10%, and 260000 new signed authors were added, a year-on-year increase of 17%. (Lai Xin She)

Edit:Lubaikang Responsible editor:Chenze

Source:China News Network

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