On March 14th, the China Consumers Association released a survey report on the theme of the 2024 "Stimulating Consumer Vitality" Consumer Rights Protection Year to the public. The survey results showed that the majority of respondents believed that the consumption environment was getting better and better, with over 60% of consumers believing that the local consumption market in 2023 was full of vitality, and it is expected that the consumption vitality will be even more abundant in 2024. "After sales guarantee" received attention. In January of this year, the China Consumers Association announced the theme of the 2024 Consumer Rights Protection Year as "Stimulating Consumer Vitality", and organized a network survey on consumer environment and consumer confidence based on the connotation of the theme and public consumption experience. In recent years, both online and offline consumption channels and carriers have been upgraded and expanded, and consumers have become increasingly concerned about issues such as safety and regulation of online and offline consumption. The survey found that nearly 80% of respondents expressed confidence in the online and offline consumption environment, while the majority of respondents recognized the regulatory efforts and effectiveness of the consumption environment, believing that the consumption environment is getting better and better; The development of online and offline consumer markets has its own characteristics, and the standardization of different consumption models is recognized by consumers. The evaluation of the standardization of offline markets is higher than that of online markets, and the standardization of new consumption channels needs to be strengthened. A survey shows that over 70% of consumers believe they can make rational decisions, and the trend of rational consumption is significant. The relevant person in charge of the China Consumers Association stated, "The proportion of consumers who believe that their consumption decisions are mostly rational has exceeded 70% for three consecutive years, indicating that consumers are paying more attention to reasonable planning and decision-making for personal and family consumption." In terms of business performance, "after-sales protection" has been the most concerned by consumers for three consecutive years. The relevant person in charge of the China Consumers Association stated, "The attention paid to issues such as keeping promises, convenient returns and exchanges, and fair treatment reflects consumers' emphasis on security and sense of security. The popularity and reputation of enterprises and brands are important factors that attract consumers, and some behaviors of enterprises and operators can also affect consumers' purchasing intentions and consumer confidence." The initiative of consumer rights protection continues to strengthen. Looking back at the consumer rights protection cause over the past year, many actions and changes are worth praising. A survey shows that China's consumption environment construction has achieved positive results, with over 70% of consumers believing that the consumption environment has been improving year by year and recognizing the work of relevant government departments to improve the consumption environment; More than 90% of consumers are able to identify consumption issues, and their willingness and initiative to protect consumer rights continue to increase. The vast majority of consumers no longer silently endure it. According to the relevant person in charge of the China Consumers Association, consumers have actively praised the changes in consumer rights protection highlights over the past year. 38.3% of respondents believe that "consumers are more willing to protect their rights" is worth praising, 36.4% of respondents praise "the improvement of service attitude of enterprise operators", and about one-third of respondents also praise the improvement of consumer rights protection effectiveness of the association organization and the more effective media public opinion supervision. Based on daily consumption experiences and experiences, consumers propose some optimization suggestions for the current consumption environment construction work. 32.0% of respondents believe that the construction of the rule of law in the consumption environment should be strengthened, 31.5% of respondents believe that the income and consumption ability of residents should be improved, and 31.4% of respondents believe that the construction of the social integrity system should be strengthened, with a proportion exceeding 30%. In addition, the investigation