The 2024 Berlin International Tourism Fair (ITB) kicked off on the 5th at the Berlin Convention and Exhibition Center. This exhibition focuses on jointly leading the transformation of the tourism industry and will continue until the 7th, attracting more than 5500 exhibitors from over 170 countries and regions to participate. On March 5th, 2024, the Berlin International Tourism Fair (ITB) kicked off at the Berlin Convention and Exhibition Center. The China exhibition area with the theme of "Hello! China" made its debut at the exhibition on the same day. Ma Xiuxiu, a journalist from China News Agency, took a photo of the China exhibition area with the theme of "Hello! China" appearing at the exhibition on the same day. The Tourism Office of the Ministry of Culture and Tourism of China in Frankfurt organized nearly 100 representatives from 13 provinces (cities), including Beijing, Shanghai, Jiangsu, Zhejiang, Anhui, Hunan, Guangdong, Hainan, Sichuan, Yunnan, Shaanxi, Harbin, and Ganzhou, to make their collective debut after the epidemic. They will showcase the charm of Chinese culture and tourism in a three-dimensional and vivid way through various promotion methods, both on-site and offline, Deeply promote Chinese culture and tourism resources. Chinese Ambassador to Germany, Zeng Yingru, stated at the opening ceremony of the China Pavilion that this exhibition is another dynamic footnote to the comprehensive return of China's tourism industry to the international tourism market. The rapid return of China's tourism industry is injecting strong confidence and momentum into the global tourism industry's recovery and revitalization. She mentioned a series of tourism promotion measures recently introduced by the Chinese government, hoping that friends and industry colleagues will continue to pay attention to and support the development of China's tourism industry, actively participate in the Chinese tourism market, share the dividends of China's development, and jointly promote the prosperity of the global tourism industry. On March 5th, 2024, the Berlin International Tourism Fair (ITB) kicked off at the Berlin Convention and Exhibition Center. The China exhibition area with the theme of "Hello! China" made its debut at the exhibition on the same day. The picture shows the audience taking a group photo with a giant panda doll. During his speech, Norbert Fiebig, President of the German Travel Association, talked about the benefits of China's unilateral visa free policies towards countries such as Germany. He expressed willingness to work together with the Chinese side to tap into the potential of the Chinese tourism market. The Berlin International Tourism Fair began in 1966 and is one of the largest tourism trade shows in the world, known as the "Olympic Games" of the global tourism industry. (Lai Xin She)