This year's government work report pointed out that we will promote the development of cultural heritage and the comprehensive recovery of the tourism market. In the past year, cultural and tourism consumption in China has continued to be hot. During holidays, scenic spots in various regions are crowded with people, and museums are hard to come by. There have been two phenomenon level cases in the cultural and tourism market - Zibo, Shandong, which became popular due to barbecue, and Harbin, Heilongjiang, which became popular during the ice and snow season. With the good reputation brought by hospitality and "fan love", their popularity skyrocketed and they became popular and "out of the circle". In the past year, the cultural and tourism market has been highly talked about and performed well. Going out of the house and enjoying the beautiful scenery of our country has become an important way for more and more people to pursue a better life. Faced with enormous potential consumer demand, how to improve and upgrade the cultural and tourism market, better meet consumer expectations, and develop healthier and more prosperous has become a topic worth considering. To build a new pattern of the cultural and tourism market and promote high-quality development, practitioners should cherish the strong willingness of the people to consume cultural and tourism, stimulate consumption potential into market vitality, further integrate and activate resources, create consumption scenarios, increase high-quality supply, strengthen operational management, and improve service levels. To promote high-quality development of cultural and tourism, we need to activate advantageous resources and create more cultural and tourism consumption scenarios. Nowadays, transportation is well connected and urban and rural areas are everywhere. Each region should use new concepts to narrate the tremendous changes in urban and rural development, interpret attractive landscapes, forests, fields, lakes, grass, sand, and ice from a new perspective, and present distinctive cultural stories in new ways; Fully tap into resources and activate them to create unique features, develop comprehensive tourism, and present cultural and tourism consumption scenes that connect points, lines, and surfaces for tourists. To promote high-quality development of cultural and tourism, we need to improve service quality and strive to convert "traffic" into "retention". For tourists living in a foreign land, thoughtful and sincere service can turn "foreign land" into "hometown". When tourists feel a sense of belonging, they naturally develop a strong sense of identification with the travel destination. The spread speed and breadth of the Internet can attract huge traffic and attention, and this sense of identity with tourism destinations will quickly ferment and expand once it is spread. Relevant departments and industry practitioners should focus on improving their operational management level, listen carefully to the needs of tourists, and provide better services for them. To promote the high-quality development of cultural and tourism, we need to create sufficient content articles and make good use of creativity to bring tourists a stronger interactive experience. Currently, many tourists hope to gain more interaction and experience during their travels while enjoying the scenery. With the widespread application of technological elements such as virtual reality technology, augmented reality technology, and intelligent interaction, many scenic spots have made attempts in immersive cultural and tourism projects, endowing cultural and tourism products with new forms and meanings. Many scenic spots have achieved good results in increasing tourist participation through interactive performance projects, intangible cultural heritage experience activities, and commemorative badges. Various regions and scenic spots should adhere to the principle of content as the king, continue to put effort into creativity, innovate tourism products with sufficient content, revitalize the "experience economy", and continuously meet the needs of tourists for quality and experiential consumption. Author: Guo Yuanyuan (member of the National Committee of the Chinese People's Political Consultative Conference, professor at the School of Culture and Communication at Capital University of Economics and Trade, and vice president of the Institute of Social Development in Megacities)