Culture

New Year's Day at the Grassroots Level | Strong New Year's Taste, Abundant Popularity, and Prosperous Consumption -- A Frontline Observation of the New Year's Cultural and Tourism Market

2024-02-16   

Spring Festival Lantern Festival, folk custom performance, intangible cultural heritage experience, New Year parade... On the Spring Festival holiday of the the Year of the Loong on the first day of the lunar calendar, cultural and tourism supplies are constantly enriched throughout the country, and various and wonderful activities are launched. Amidst the strong New Year atmosphere, the enthusiasm of citizens and tourists for travel and consumption is high, and many scenic spots and commercial districts are presenting a bustling scene. The "cultural and tourism feast" attracts people to step out of their homes and enjoy the Spring Festival. Many regions across the country have launched "cultural and tourism feast" tailored to local conditions, attracting people to step out of their homes and enjoy the Spring Festival. On the city wall of Xi'an, which has a history of over 600 years, nearly 20 sets of lanterns stretch for nearly 2 kilometers. The 37th Xi'an City Wall Lantern Festival, with the theme of "Warming Chang'an with Lights and Opening the Year of China with Dragons", once again beautifies the ancient city of Xi'an with dazzling lanterns, presenting a rich and distinctive Spring Festival cultural feast for citizens and tourists. Between the light groups, vendors in ancient clothes kept hawking and shouting, Tang Culture Immersion Performance was staged in turn, and tourists took photos and "punched in" happily with China-Chic New Year Cultural Creation. "This year, in addition to lanterns, we have also created an immersive cultural performance that covers all weather for the first time." Ma Jinjiang, a staff member of Xi'an City Wall Scenic Area, introduced that during the Spring Festival, the scenic area will launch dozens of carefully planned immersive performances every day from 8am to 6pm. "We hope to create a strong Chinese New Year flavor and enhance everyone's Spring Festival travel experience." Tourists admire the lanterns on the Xi'an city wall. For people in Guangdong, visiting the flower market during the Spring Festival carries an essential sense of ceremony throughout the year. The Yuexiu West Lake Flower Market in Guangzhou is the best representative of "Guangzhou's New Year, Flower City, and Flower City". Walking in the bustling West Lake Flower Market, folk parades, dragon and lion dance performances, and calligraphers waving their hair on site are overwhelming. This year, the West Lake Flower Market also has a sense of science and technology. At the flower market, many citizens and tourists pointed their mobile phone cameras at the main building of the flower market, and then "summoned" a flying dragon to experience the scene of "flying dragons", implying that the the Year of the Loong is going forward. Cultural landmarks have become popular "check-in" places during the Chinese New Year, and the cultural and tourism market continues to heat up. Various cultural landmarks have also become popular "check-in" places. Museums, libraries, art galleries and other public cultural venues in many places do not close during the Spring Festival holiday, and have carried out multiple activities to enrich the cultural life of citizens and tourists. During the holiday, major museums in Guangdong are bustling with people. It is reported that Guangdong has launched the "Celebrating the Chinese New Year in Museums" event, with over 1000 basic exhibitions, nearly 200 Spring Festival special exhibitions, and over 400 colorful New Year cultural activities held in 385 museums throughout the province. At the Guangdong Provincial Museum, visitors are happily searching for auspicious dragons, printing plates, decorative patterns, and collecting seals on site. The staff of the Guangdong Provincial Museum explained that during the Spring Festival, the number of daily reservations is full, and everyone is willing to come to the museum to celebrate the Cultural Year. In the Guangxi Ethnic Museum, people can experience the charm of traditional culture in a festive atmosphere by watching dragon and lion dance, observing traditional exhibitions, admiring dragon lanterns, and listening to New Year's music. "We carry out activities such as cutting window flowers, throwing embroidered balls in baskets, and performing ethnic music. We hope that everyone can experience the joyful atmosphere of the New Year in an immersive experience, and also learn about the culture of Guangxi's ethnic minorities."

Edit:Yi Jing Responsible editor:Li Yi

Source:XinhuaNet

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