The latest data released by China Academy of Information and Communications shows that in the first half of this year, the overall shipment volume of mobile phones in the domestic market reached 130 million units, a year-on-year decrease of 4.8%. Among them, the cumulative shipment volume of domestic brand mobile phones reached 105 million units, a year-on-year decrease of 8.8%, accounting for 81.1% of the same period's mobile phone shipment volume. Overall, the shipment volume of domestic mobile phone brands continued to decline in the first half of the year, but the shipment volume of high-end models represented by foldable screen phones achieved a counter trend growth. Experts believe that the comprehensive recovery of the domestic mobile phone market still takes time. In the second half of the year, the competition in the high-end model market will become more intense, and folding screens will become the focus of competition. From the trend of the domestic mobile phone market, after experiencing its peak in 2016 and 2017, the growth rate of the mobile phone market has gradually started to decline. Affected by economic and environmental factors, the market has been in a low operating state recently, and the overall market is showing a shrinking trend. The product upgrades and strategic layout of mobile phone manufacturers are mainly focused on maintaining stability, and the early strategy of surprise wins is no longer present Wei Yuhuai, CEO of Zhongcheng Think Tank, said. Zhang Tiantian, Director of the Digital New Infrastructure Research Office of the Electronic Information Research Institute of CCID Research Institute, believes that currently, the overall innovation of the smartphone industry is relatively insufficient. However, in terms of segmented features such as screens, storage, cameras, super fast charging, and games, highlights are also constantly emerging. The latest data from International Data Corporation (IDC) shows that although the overall smartphone market in China continues to show a sluggish state, the high-end market priced above $600 is less affected. In the second quarter of this year, the market share of high-end mobile phones priced above $600 in China reached 23.1%, an increase of 3.1 percentage points compared to the same period in 2022. According to a recent report released by market research firm Counterpoint, vivo ranked first in the Chinese smartphone market with a market share of 17.7% in the second quarter. Analyzing the reasons behind its success, the high-end breakthrough strategy has shown significant results. Over the years, vivo has continuously laid a strong technical foundation for its impact on the high-end mobile phone market by laying out its four major tracks of design, imaging, performance, and systems. Imaging remains an important competitive track for high-end smartphones in 2023. Algorithm is the top priority of imaging. OPPO has integrated an imaging algorithm talent team of over 400 people, including the Imaging Technology Center, OPPO Research Institute, and external partners, to contribute to OPPO's imaging algorithms. The investment in algorithm reconstruction and research and development alone has exceeded 400 million yuan, "said OPPO Chief Product Officer Liu Zuohu. High end is the only path for Xiaomi, and it is also a battle of life and death! "Said Lei Jun, founder, chairman, and CEO of Xiaomi Group. The financial report shows that in the fiercely competitive industry environment, Xiaomi's high-end smartphone has achieved significant breakthroughs and further unleashed its profitability. In April of this year, Xiaomi 13 and Xiaomi 13 Pro were successfully released in overseas markets, further expanding Xiaomi's high-end smartphones into overseas markets. The high-end smartphone market in China has developed into the most active and diversified market globally, "Wei Yuhuai said, stating that mainstream smartphone brands are in line with the times