At 7 a.m. on November 14, at Guangzhou Baiyun International Airport, Wu Jiang, Chairman of Biyu Cosmetic Accessories (Shenzhen) Co., Ltd., pushed several suitcases full of exhibits in a hurry. His flight will depart for Singapore at 8:15. On the same day, another charter flight for overseas exhibitors from Guangdong set sail. This chartered flight carried 160 foreign trade representatives from 69 Guangdong enterprises, who took beauty products and cosmetics equipment from Guangdong to Singapore to participate in the Asia Pacific Beauty Show Singapore Special Exhibition held from 16th to 18th. This exhibition is one of the beauty and hairdressing exhibitions in the Asia Pacific region with considerable scale and great attention. The enterprise went to sea to seize the market. "It is agreed that we will come to our booth at that time!" The person is still at the airport. Cai Yanqing, the deputy director of foreign trade sales of Zhongshan Shangyang Technology Co., Ltd., has listed a long list of invitations to overseas customers. "We invited local customers in advance, so we waited for face-to-face talks with customers to let them experience our differentiated products and reach business faster." "30% of our usual orders came from overseas exhibitors, and charter flights are very helpful for enterprises to expand the international market." Cai Yanqing said charter flights make it more convenient and reassuring for enterprises to negotiate overseas business, and further help enterprises to seize and stabilize the market. Face to face exhibition not only enables foreign trade enterprises to understand customers' needs more intuitively and deeply, but also is a good opportunity to show the professional image of enterprises. In recent years, Guangdong's "beauty industry" has moved towards high-quality development. Enterprises have gone abroad to seize the market and enhance brand awareness. According to the statistics of the General Administration of Customs, in 2021, Guangdong's cosmetics export will account for 35.1% of the country's total, ranking first in the country. At the same time, the independent innovation ability of Guangdong cosmetics enterprises is increasing. According to the statistics of the State Intellectual Property Office, by the end of 2021, the number of Guangdong cosmetics patent applications has reached 43300, ranking first in the country. "When we learned that the Asia Pacific beauty exhibition was to be held in November, we had already planned to go to the exhibition and visit customers. The chartered plane exhibition coincided with our plan." Zhang Yucai, general manager of Foshan Nanhai Baisheng Beauty&Hairdressing Equipment Co., Ltd., said that the company would mainly display hair salon furniture and equipment, beauty salon beds and chairs and other series of products, and 80% of customers usually rely on the exhibition to get to know each other. Zhang Yucai introduced that, in order to overcome the impact of the epidemic, the company has been deeply engaged in research and development and design over the past two years, constantly developing new products for the physiological structure of the human body, hoping that these new products can help expand overseas markets and improve brand awareness. For cosmetics enterprises, participating in large-scale exhibitions can not only harvest orders and improve brand awareness, but also "more importantly, it can help enterprises understand the trend of products in a timely manner and formulate service plans that enterprises need to cooperate with the market." Wujiang said. Green and environmental protection has gradually become the future development trend of the cosmetics industry. Cai Yanqing's luggage is full of low-carbon, environment-friendly, recyclable and biodegradable cosmetics. "These are the products that we decided to bring to the exhibition after researching the local market and matching accurately," Cai Yanqing said. The service was delivered to the enterprise's heart, "This exhibition will inject a 'heart booster' into our foreign trade cosmetics enterprises."