Beidou satellite navigation system is a global satellite navigation system independently built and operated by China. It is an important national space infrastructure that provides positioning, navigation and timing services for global users. Recently, the Ministry of industry and information technology issued several opinions on the promotion and application of Beidou in the field of mass consumption (hereinafter referred to as "several opinions") to improve the user experience and competitive advantage of Beidou system and build the field of mass consumption into the driving force of Beidou's large-scale application. The relevant person in charge of the Ministry of industry and information technology said that the field of mass consumption is an important field for the promotion and application of Beidou system. It has the characteristics of large scale, high proportion and wide influence. It is of great significance to promote the integration and innovative application of Beidou, promote high-quality economic development and enable the digital transformation of cities. Challenges and opportunities coexist The 14th five year plan is a key stage for Beidou to promote integration The official said that the 14th five year plan is a key period for the promotion and application of Beidou. It is a key stage for expanding applications, cultivating ecology and promoting integration. In particular, the development in the field of mass consumption is facing new situations, new opportunities and new challenges. First, the Beidou system has been fully completed and has broad prospects for popularization and application. Second, Beidou is integrated into production and life, and its enabling role is becoming increasingly significant. The integration trend of Beidou application and related industries is more obvious, resulting in significant economic and social benefits. According to the 2021 white paper on the development of China's satellite navigation and location service industry, the overall output value of China's satellite navigation and location service industry will reach 403.3 billion yuan in 2020, of which the related output value driven by derivatives will reach 273.8 billion yuan, accounting for 67.89%. Third, Beidou promotion has a long way to go and needs policy guidance and support. At present, we are in a critical period of transition from Beidou 2 to Beidou 3. Policy guidance is very important to further improve Beidou 3 products and improve the penetration and user experience of some terminals. The opinions will clearly focus the advantageous forces and resources on the national strategy, stimulate the domestic market power of Beidou, promote the scale of Beidou, provide guidance for the sustainable and healthy development of Beidou industry in the field of mass consumption in the new era and new situation, promote the innovative development of Beidou industry, stimulate information consumption and help the development of digital economy. Significantly improve the user experience Consolidate the application foundation of Beidou in the field of mass consumption The opinions proposed that by the end of the 14th five year plan, we should break through a number of key technologies and products, improve the Beidou industrial ecology covering upstream and downstream links such as chips, modules, terminals, software and applications, cultivate more than 20 specialized and new "little giant" enterprises and several single champion enterprises in the manufacturing industry, establish a number of typical application models, and build a number of integrated application demonstration projects, Form an easy-to-use Beidou space-time service system in the field of mass consumption. The official pointed out that during the 14th Five Year Plan period, Beidou industry will enter the fast lane of high-quality development. As the upstream of Beidou industrial chain, core key technologies and chips are an important foundation and support for the development of Beidou industry. At the same time, the ground application service infrastructure can effectively improve the comprehensive performance of Beidou system, greatly improve Beidou user experience and comprehensively enhance Beidou's competitive advantage. The opinions focuses on improving the ability of industrial innovation and consolidating the foundation of Beidou application in the field of mass consumption, and puts forward two tasks. First, break through key core technologies and products. Focus on breaking through a series of key technologies, accelerate the R & D and industrialization of Beidou chips and key components, form a system solution for the integration of Beidou and a new generation of information technology, and ensure the stability of the industrial chain and supply chain. Second, build Beidou application service infrastructure. Promote the construction and innovative services of Beidou network auxiliary public service platform, Beidou high-precision positioning service platform and Beidou vehicle networking application service platform, promote the data exchange and business cooperation of different ground-based enhancement systems, and expand the application scenarios of Beidou high-precision positioning in the field of mass consumption. Combined with differentiated scenes Actively expand new applications of Beidou It is worth noting that there are abundant products in the field of mass consumption and strong demand for Beidou applications. Combined with differentiated application scenarios, the opinions selects smart phones, wearable devices, on-board terminals, shared two wheeled vehicles and other products as representatives to actively expand Beidou's new applications, expand the scale of Beidou users and enhance the popularity of Beidou. First, enrich Beidou location services of intelligent terminals. Carry out the pilot demonstration of high-precision positioning of smart phones, improve the multi-source integrated positioning ability of smart phones and wearable devices in indoor and other sheltered areas, explore the application scenarios of Beidou's high-precision, short message and other functions, and promote Beidou to become an emergency communication means. Second, expand the application scale of on-board terminal Beidou. Encourage vehicles to be equipped with standard Beidou terminals, explore the one click emergency rescue mode of vehicle Beidou Positioning + short message + 4G / 5G, and promote the application of Beidou high-precision positioning technology in the Internet of vehicles. Third, empower and share the orderly management of two wheeled vehicles. Guide the operation enterprises of shared two wheeled vehicles to increase the application of Beidou, improve the positioning accuracy, standardize the parking order of shared two wheeled vehicles on municipal roads, and support the intelligent and fine management of the city. Fourth, cultivate new applications of Beidou mass consumption. We will enrich Beidou's product forms, cultivate new models and business formats of Beidou's mass consumption applications, hold Beidou's mass consumption application solicitation competition and innovation forum, and broaden the new channel of Beidou's application services. Improve industrial ecology Effectively promote the Beidou industry to become bigger and stronger "As a strategic emerging industry, a mature and perfect industrial ecology is an important guarantee for Beidou to achieve high-quality development goals." The official said that by giving full play to the leading role of leading enterprises, driving the integrated development of upstream and downstream enterprises in the industrial chain and continuously optimizing the public user experience, Beidou industry will be effectively promoted to become bigger and stronger. It is understood that the "several opinions" put forward measures to improve the Beidou industrial ecology from three aspects. First, support enterprises to become better and stronger. Encourage enterprises to realize differentiated development in combination with their own characteristics, strengthen upstream and downstream coordination of the industrial chain, and create a healthy and sustainable Beidou industrial chain and supply chain in the field of mass consumption. Second, strengthen the formulation and implementation of standards. Orderly promote the formulation of domestic standards, promote the international development of Beidou standards, give full play to the guiding role of standards, and urge enterprises to pay attention to product quality. Third, stimulate the new vitality of industrial development. Form a virtuous circle of mutual cooperation and close cooperation between industry, University, research and application, encourage local governments to promote the innovation and agglomeration development of Beidou industry, fully tap the value of Beidou space-time big data, and help improve the modernization of governance system and governance capacity. (outlook new era)