Before traveling, use DeepSeek to create travel guides and provide AI personalized itinerary customization services; In the scenic area, simply scan the code to have a personal tour guide available 24/7 and one-on-one; At the museum, you can witness the underwater world constructed by AI and dance with whales... With the acceleration of application scenarios, AI and cultural tourism continue to spark new sparks. The reporter learned that with the development of artificial intelligence technology, multiple scenic spots and cultural tourism enterprises are accelerating their transformation, laying out and deepening the new track of smart cultural tourism. Experts believe that the next three to five years will be a critical window for AI to reshape the landscape of the cultural and tourism industry. AI customized travel is becoming increasingly popular, and AI is becoming a travel "companion" for many young people. By inputting travel time, budget, interests, and some special requirements, a detailed travel plan generated by AI is presented in just a few minutes... During this year's May Day holiday, Shanghai resident Ms. Liu attempted to complete her long-awaited trip to Yunnan through AI personalized itinerary customization services. Before every trip, I had to go to various platforms to search for a large number of guides, screen for favorite attractions, and constantly check various flight tickets and hotel information. It was too exhausting! ”Ms. Liu told reporters that during this trip, AI helped her solve the big problem of making travel guides, and also booked cost-effective flights and hotels. Not only did it greatly improve efficiency, but it also allowed her to truly enjoy the fun of traveling. Nowadays, more and more tourists are choosing to use AI for personalized itinerary customization. On social media platforms such as Xiaohongshu, there have been hundreds of thousands of notes related to topics such as "using DeepSeek for travel guides" and "AI customized travel". Many tourism platform companies have also keenly captured this market trend and are laying out their strategies one after another. In April of this year, the "AI Assistant Xiaoniu" tourism application Agent independently developed by Tuniu Tourism Network was officially launched. "AI Assistant Xiaoniu" combines vertical travel application scenarios and open-source models to provide users with one-stop services such as intelligent search, automatic price comparison, personalized recommendation, and package booking for products such as air tickets, hotels, and train tickets. Taking the demand for air ticket booking as an example, the entire process from the user's request to the "AI assistant Xiaoniu" completing search, comparison, and intelligent recommendation only takes 10 seconds. In the same month, Fliggy launched its AI product "Ask". The product includes multiple professional assistants such as itinerary assistant, route customization specialist, intelligent transportation consultant, hotel consultant, travel guide expert, local tour guide, budget manager, service guarantee specialist, etc. Ask "supports multimodal input, allowing users to interact through text, voice, and even communicate in dialects; What is generated for users is not just a dry text, but a travel plan that combines images, product cards, and links to attractions. Liu Hongmin, the product manager of Fliggy Ask, revealed that Ask will continue to iterate and upgrade, and there are currently multiple new features under development. Our exploration of AI applications is just beginning, and there are infinite possibilities in this field. ”In the industry's view, travel consumption demand is often highly personalized, with various services such as air tickets, hotels, tickets, cars, and local travel combined, combined with arrival and departure times, transfers, catering, and other conditions. Users face high decision-making costs. In addition to standardized mass travel products, personalized travel customization services are not only scarce in quantity, but also expensive. Nowadays, with the support of AI, large-scale and batch customized games are expected to truly become accessible services. The intelligent transformation of the industry is accelerating, from personalized itinerary customization to virtual scenic area guidance, from AR real-life navigation to immersive experience... With the increasingly diverse application scenarios, AI is injecting more vitality into innovation in the cultural and tourism industry. At Datang Night City in Xi'an, AI virtual human "Tang Xiaobao" can interact socially with tourists and provide them with travel services; At the "Exploring Dunhuang" digital exhibition hall in Mogao Grottoes, Gansu Province, visitors can wear VR glasses and immerse themselves in the 285th cave of Mogao Grottoes, where they can enjoy the murals up close and explore the details of the cave in 360 degrees; At the Shaanxi Provincial Library High tech Branch, people can collaborate with art masters to create their own patterns in front of the screen. After a few seconds, they can generate masterpieces of Monet's brushstrokes and colors. A report released by the China Academy of Information and Communications Technology shows that in the analysis of the maturity matrix of AI+vertical industry applications, the contribution of AI in the cultural and tourism industry ranks among the top in the service industry. The spatial and temporal dimensions of AI applications continue to expand, from cultural gene decoding to intelligent content production, all of which have produced "hot selling" products that subvert traditional cultural and tourism ecological scenes, breaking the conventional experience of tourists and stimulating the emergence of new economic consumption growth points. The reporter learned that recently, many scenic spots, such as Mount Huangshan Mountain in Anhui Province and Lushan Mountain in Jiangxi Province, have announced their access to the DeepSeek big model to achieve comprehensive upgrading in intelligent interaction, scene services, accompanying travel experience and other aspects. At the same time, multiple tourism companies such as China Travel Service International, China Youth Travel Service, and Lingnan Holdings have also widely applied AI to intelligent customer service, virtual tour guides, and other fields, promoting the transformation and upgrading of the cultural and tourism industry towards intelligence and personalization. Not long ago, Lenovo Group signed a cooperation agreement with Xinhua Union Culture and Tourism and Hanshe Culture and Tourism Group to jointly release the first intelligent agent in the cultural and tourism industry in China. According to the relevant person in charge, this intelligent agent in the cultural and tourism industry can collaborate with intelligent agents in multiple fields such as transportation and security. At the same time, relying on Lenovo's full stack hybrid AI solution and services, it can achieve full chain empowerment of government regulation, enterprise operation, and tourist experience, becoming the first entrance to one-stop smart cultural and tourism. The integration of the current cultural and tourism industry with artificial intelligence has broken through the initial stage of technological overlap and is giving rise to the reconstruction of a new service ecosystem. On the demand side, AI driven personalized services are reshaping tourist decision-making patterns; The transformation on the supply side is deeper, as AI is restructuring the value chain structure of the cultural and tourism industry. ”Zhu Keli, Executive Director of the China Information Association and Founding President of the National Research Institute for New Economy, told reporters from the Economic Reference Daily. The "Action Plan for Innovative Development of Smart Tourism" jointly issued by the General Office of the Ministry of Culture and Tourism and five other departments pointed out that by 2027, the scale of smart tourism economy will further expand, the infrastructure of smart tourism will be more perfect, the management level of smart tourism will significantly improve, the marketing effectiveness of smart tourism will be more obvious, the supply of high-quality smart tourism products will be more abundant, and the services and experiences of smart tourism will be more convenient and comfortable. The prospect of 'AI+Culture and Tourism' is broad, as it can provide personalized, convenient, and intelligent services for tourists, enhance the tourism experience, and help cultural and tourism enterprises optimize management, precision marketing, improve operational efficiency, and promote industrial innovation and development. ”Hong Yong, a think tank expert from the China Digital Reality Integration 50 Forum, said in an interview with the Economic Reference Daily. Zhu Keli believes that the next three to five years will be a critical window period for AI to reshape the landscape of the cultural and tourism industry. Enterprises that are able to complete the genetic transformation of organizational capabilities and transform AI technology into new service capabilities are expected to gain a first mover advantage in defining new industry standards. However, the interviewed experts also pointed out that there are still some key bottlenecks in the deep integration of AI and cultural tourism. Firstly, there is the problem of data silos, where the data standards for scenic spots, transportation, hotels, and other links are not unified, making it difficult to form a complete tourist behavior graph; Secondly, the cost of technology adaptation is too high, and small and medium-sized cultural and tourism enterprises lack customized development capabilities. General solutions are often not suitable for local conditions; In addition, there is a severe shortage of composite talent teams that understand both the laws of tourism operation and the characteristics of AI technology. These issues combined have resulted in many AI applications being stuck in the demonstration stage, unable to form a sustainable business cycle. ”Zhu Keli said. For the layout of cultural and tourism enterprises, Zhu Keli suggests grasping three core principles: first, technology penetration needs to deeply engage with the pain points of the scene, avoiding intelligence for the sake of intelligence; Secondly, dynamic governance mechanisms should be established for data applications to find a balance between protecting tourist privacy and exploring commercial value; Thirdly, ecological construction should break through the boundaries of enterprises and jointly establish innovation consortia with technology companies and research institutions to share the risks of technology research and development. Cultural and tourism enterprises should choose AI application scenarios reasonably based on their own actual situation, and avoid blindly following the trend. In addition, attention should be paid to user experience, combining AI technology with humanized services to create a unique smart cultural and tourism brand. ”Hong Yong said. Experts generally believe that the ultimate test for the transformation of "AI+cultural tourism" is not the degree of technological application, but whether it truly creates irreplaceable tourist value and activates innovative expression of cultural heritage. When the tourism experience empowered by AI allows tourists to touch the true pulse of culture through digital interaction, such integration can truly reach the essence of industrial upgrading. (New Society)