Coming out of Exit 1 of Shanghai People's Square Subway Station, passing through the crowded crowd, and walking onto the Yan'an Elevated Bridge, the iconic multi-level hexagonal spire of the Great World directly hits the eye. Ha Ha Jing is still here! ”Citizen Suizi exclaimed in surprise. She told reporters that when she was a child, her parents brought her to the big world to play, and now she brings her own child here. A few funhouse mirrors connect childhood and the present in this way. The Great World was founded in 1917 and was once the most attractive entertainment venue for citizens in old Shanghai. In the past, small stages staged various forms of traditional Chinese opera, singing, dancing, and juggling. Nowadays, various musicals, comedies, magic and other program schedules are packed on electronic screens. Outside a theater on the third floor, the reporter saw a young girl tinkering with cultural and creative products on the shelf. Next to the cards and stickers, there is a locked transparent small box with the words "The password is the birthday of a character in the drama." The reporter curiously asked, "Is this something only people who have watched the drama know?" The girl nodded with a smile. The girl's name is Zhang Yiyi, and she is a senior drama fan. She pointed to the poster on the wall and said, "When this drama was released, I was still in high school and it gave me a lot of emotional support. It had a special impact on me, and I watched it about twenty times last year? ”Seeing the surprised expression on the reporter's face, Zhang Yiyi explained with a smile, "This is the first and only small theater musical exported from China to South Korea so far." "The Big World was closed for 14 years. ”Xu Li, Vice General Manager of Big World, told reporters, "In March 2023, we decided to return to the entertainment industry from a non legacy state, and we didn't expect to achieve profitability the following year. What did Big World do right? Xu Li summarized in a simple sentence: "Whatever young people like to watch, we do. Wherever young people are, the channels are." Big World has established a user operation department, with frequent activities outside of the small theater, and even organized night schools for young people. So, some young people use the "tap water" function, and they spread word of mouth on online platforms: the big world is rejuvenated! (New Society)