The May Day holiday is coming soon, and many places have launched rich cultural and tourism activities to provide more diverse travel choices for domestic and foreign tourists. Based on data released by multiple regions and booking data from major online travel platforms, the popularity of the May Day tourism market is expected to reach a new high. At the same time, service quality is becoming an important aspect of destination cultural and tourism economic competition. Since the beginning of this year, Guizhou, Zhejiang, Hubei and other places have explored tourism models. Experts believe that local governments may increase their deployment of AI or promote the transformation of cultural and tourism development from "resource driven" to "technology driven". In the future, with the evolution of technology and the improvement of policies, AI may become an important driving force for high-quality development of destination economies. In order to meet diverse consumer demands, many regions are striving to promote the integrated development of business, tourism, sports, and health industries, with new and innovative consumption scenarios, endless performances, and rich and diverse cultural and tourism activities. Recently, the Tianjin Municipal Bureau of Culture and Tourism announced that more than 300 cultural and tourism activities will be organized and planned around the brands of "Tianjin's Starting Bell" and "SCO Cultural and Tourism Carnival". The focus will be on launching 80 key activities with eight major themes, including Bridge View Romantic Tour, Scenic Area Happy Tour, Performing Arts Trend Tour, Cultural Expo Tour, Rural Leisure Tour, New Trend Theme Tour, Shopping Carnival Tour, and Quality Enjoyment Tour. Beijing has coordinated the city's cultural and tourism resources and launched over 1900 events. Focusing on diversified supply, Beijing has launched a micro vacation product called "Roaming in the Suburbs of Beijing", creating innovative gameplay such as canal carnival tours, artistic charm and flower shadow tours, poetry and painting tours, etc; Focusing on the integration of business formats, Beijing has launched over a hundred "Culture and Tourism+" brand activities; Focusing on high-quality performances, Beijing will hold 276 commercial performances, 1178 shows, and 574 various mass cultural activities during the May Day holiday. In response to the special cultural and tourism supply during the May Day holiday, Heilongjiang has planned to launch 12 boutique routes with five major themes, over 100 performances, and more than 300 activities. For example, we have launched a series of trips in four directions: east, west, north, and south. We have planned hundreds of high-quality plays, immersive performances, performances for the benefit of the people, concerts, art exhibitions, and online broadcasts. We have also organized 331 cultural and tourism activities, including airport flight experiences, urban art seasons, flower viewing seasons, kite festivals, picking and gathering blessings, and spring clothing (blessings) themed events. Sichuan will launch more than 730 cultural and tourism consumption promotion activities around six aspects in response to the strong demand for travel during the May Day and Dragon Boat Festival holidays. For example, focusing on the "Nezha" craze, it launched a number of new products and new routes of Guofeng China-Chic, and held more than 180 activities such as Guofeng Carnival; A batch of film and television check-in themed routes will be launched around the popular TV dramas filmed and filmed in Sichuan, and 180 "film and television+" activities will be held; Focusing on "one elderly and one young", we have launched a batch of special products such as silver hair tours and parent-child tours, and held more than 140 events. With the improvement of people's consumption level and the increasing richness of scenic spots (scenes), the upgrading of tourism consumption is accelerating. ”Hong Tao, Vice Chairman of the China Consumer Economy Society and Director of the Institute of Business Economics at Beijing Technology and Business University, said. Multiple measures will be taken to unleash the potential of cultural and tourism consumption during the May Day holiday. According to the "2025 May Day Tourism Trend Insight Report" released by Tongcheng Travel, the popularity of travel during the May Day holiday in 2025 may reach its peak since the same period in 2023, and the peak travel is expected to occur two days before the holiday. The May Day holiday market will present the characteristics of strong supply and demand in both local and non local markets, and a trend towards high-quality leisure vacations. According to data from Huazhu Group, as of April 23, the hotel booking rate for the group's May Day holiday increased by 1.3 percentage points compared to the same period last year, and there is a continuous upward trend. As traditional travel destinations, hotel booking rates in first tier cities remain stable; The hotel booking rate in second tier cities has increased by 1.5 percentage points compared to last year; The hotel reservation rate in third tier cities has increased by 2 percentage points compared to last year; The hotel reservation rate in fourth tier cities has increased by 4 percentage points compared to last year. The person in charge of Meituan Travel stated that during the May Day holiday, there are expected to be over 100 large-scale commercial performances with more than 5000 people nationwide, attracting over 2 million spectators and driving hotel tourism consumption of over 2 billion yuan. On this platform, the orders for exclusive scenic spot tickets for concerts and music festivals have nearly doubled year-on-year. In order to further unleash the potential of cultural and tourism consumption, many cultural and tourism departments have launched consumer promotion activities, such as offering discounts on scenic spot tickets, issuing consumption vouchers and subsidies to benefit the people. For example, Chongqing announced that more than 100 scenic spots will offer discounts on scenic spot tickets and consumer goods before and after the May Day holiday or the May 19th China Tourism Day; Beijing, with the theme of "Colorful Four Seasons", collaborates with relevant departments and districts to guide and organize business entities in the fields of commerce, culture, tourism, and sports, and launches over a hundred distinctive consumption activities; Heilongjiang will launch the "Northern Spring Charm · Enjoying Heilongjiang" Cultural and Tourism Consumption Week, planning to distribute millions of cultural and tourism consumption vouchers, collaborate with hundreds of scenic spots to launch discounts, and jointly launch a series of cultural and tourism promotion "gift packages" with travel platforms such as Ctrip, Fliggy, and Meituan; Sichuan announced that it will distribute over 68 million yuan in various cultural and tourism special consumption vouchers through "financial subsidies+market linkage". Improving the quality of destination cultural and tourism services is becoming an important part of the competition in the destination cultural and tourism economy, in addition to increasing the supply of cultural and tourism products and introducing measures to promote consumption and benefit the people. Since the beginning of this year, many regions have actively explored the tourism big model, in order to use AI to develop new quality productivity in cultural and tourism, enhance industry services and governance capabilities, and achieve deep integration of cultural and tourism system and mechanism innovation. In January of this year, the first provincial-level tourism AI intelligent agent "AI Travel Guizhou" was officially released. At the opening ceremony of the 19th Guizhou Tourism Industry Development Conference held in April, Guizhou released the "Huang Xiaoxi" digital image spokesperson for Guizhou culture and tourism, the Guizhou tourism industry model, and the "One Code Travel Guizhou" 3.0 version. It is reported that the "Huang Xiaoxi" digital character uses Unreal Engine to drive model rendering and animation, and the iFlytek Spark big model supports intelligent interaction of characters. At the same time, we will deeply integrate with the Guizhou tourism model and "One Code Travel Guizhou" to create a rich, accurate, and convenient intelligent service experience for Guizhou's characteristic tourism. The "Three Year Action Plan for Innovative Development of Smart Tourism in Zhejiang Province (2025-2027)" issued by Zhejiang proposes the construction of a large-scale model for "tourism to Zhejiang". This model focuses on inbound tourists, focusing on their personalized, high-quality, distinctive, and international service needs. Using artificial intelligence models, it integrates data resources such as Zhejiang's cultural and tourism public services, industry governance, tourism routes, and tourism products to create a set of multilingual and intelligent tourism service applications for inbound tourists. It provides efficient and convenient cultural and tourism public services, including intelligent tourism information acquisition, landscape reading, itinerary planning, intelligent Q&A, and service guides. The county-level cultural and tourism model has also begun to emerge. On April 17th, at the 2025 (Wuling Mountain) Artificial Intelligence Computing Power Conference, the first county-level cultural and tourism big model - Hubei Lichuan Cultural and Tourism Big Model CBG (Tourist Service, Enterprise Operation, Government Supervision) was officially released. This large model covers the entire chain of government regulation, enterprise operation, and tourist services, building a smart ecosystem of tripartite collaboration. Hong Tao stated that cultural tourism is an important field of "artificial intelligence+consumption". AI makes tourism subjects, tourism objects, tourism attractions (tourism scenes), and tourism channels increasingly intelligent, smart, interesting, and immersive. At the same time, the application of AI models in the cultural and tourism industry may help to better disseminate high-quality tourism resources in areas with inconvenient transportation. Relying on rich user data and clear travel scenarios, AI is expected to drive the development of the cultural and tourism industry towards a more intelligent and personalized direction. ”Chen Liteng, a digital life analyst at the E-commerce Research Center of NetEase, stated that the increased deployment of AI in many regions may promote the transformation of cultural and tourism development from "resource driven" to "technology driven". The practice in Guizhou, Zhejiang, Hubei and other places has shown that AI technology not only directly drives consumption and improves efficiency, but also reshapes the economic pattern through industrial upgrading and regional synergy. In the future, with the evolution of technology and the improvement of policies, AI may become an important driving force for high-quality development of destination economies. (New Society)