Ten Years of Transformation: Intellectual Property Empowering the Global Advancement of the Music Industry
2025-04-25
In the past decade, China has undergone a series of profound and far-reaching changes in the field of intellectual property policies, achieving iterative advancement. The third revision of the Copyright Law in 2020 clarified the rules for the ownership of digital music copyright, including the use of background music in online live streaming and short videos, significantly increasing punitive damages, and adding the right to receive remuneration for audio recordings. At the same time, in terms of systems and enforcement, China has strengthened the coordination of intellectual property protection systems and increased law enforcement efforts. In 2015, the National Copyright Administration issued a notice on ordering online music service providers to stop unauthorized dissemination of music works, requiring them to stop unauthorized dissemination of music works. Websites that fail to take down measures after the deadline will be severely punished according to the legal limit, which not only standardizes market order but also enhances users' awareness of copyright. The Interim Measures for the Management of Generative Artificial Intelligence Services, which will be introduced in 2023, further standardize the legality boundaries of AI training data (including music training data), require disclosure of data sources, and protect the rights and interests of creators. The introduction of these milestone systems has promoted the standardization of the digital music market and provided strong support for the healthy development of the music industry. The strengthening of intellectual property protection has brought comprehensive positive impacts to the music industry, helping to complete its value reconstruction and upgrading, and achieving innovative transformation. The scale of China's music industry has climbed from 285.15 billion yuan in 2014 to 469.562 billion yuan in 2023, with a digital music user base of about 900 million. The piracy rate has sharply decreased from 99% to 4%, and the number of musicians has grown rapidly. A large number of music innovation enterprises have emerged, and the global music audience continues to expand. At the same time, the operation and management have successfully undergone a transformation from chaos and disorder to standardization and order. Firstly, the number of musicians has increased. The strengthening of intellectual property protection has created a more stable creative environment for musicians, making more people willing to engage in music creation. For example, as of 2024, the total number of musicians registered on Tencent Music Open Platform has exceeded 580000, a year-on-year increase of 25.9%. Among them, there are over 176000 post-2000 creators, a year-on-year increase of 31.7%. The number of musicians joining NetEase Cloud Music has also increased from 20000 in 2016 to 774000. This indicates that the strengthening of intellectual property protection has stimulated the creative enthusiasm of more musicians and the younger generation, injecting fresh blood into the music industry. Secondly, innovative music companies have emerged. The improvement of the intellectual property protection system has provided a solid foundation for the innovation of the music industry, and innovative enterprises have emerged like mushrooms after rain, pushing the overall revenue of the music industry to new heights. With strong support from copyright protection, Tencent Music continues to expand the entire music industry chain. As of the third quarter of 2024, the revenue from online music services reached 5.48 billion yuan, a year-on-year increase of 20.4%; NetEase Cloud Music relies on unique algorithms and community ecology to deeply explore the social value of music and empower original musicians. Its users' daily listening time has increased to over 90 minutes, and its membership subscription revenue will reach 4.46 billion yuan in 2024; Taihe Music, with its diversified music label matrix and upstream and downstream industry chain layout, comprehensively integrates music resources and promotes coordinated development of the industry. Through efficient linkage between music production, distribution, performance and other links, it provides broad space for music innovation and development. Once again, the global music audience has expanded. With the strengthening of intellectual property protection, users' awareness of payment has been enhanced. The number of domestic online music paying users has reached 121 million, an increase of 84.73% compared to 2018. At the same time, the improvement of intellectual property protection has led to more standardized music licensing services and an accelerating process of international dissemination. For example, Genshin Impact music is authorized to log on to Spotify, Apple Music, YouTube and other international platforms, and has received more than 4 million broadcasts on YouTube alone; Wandering Earth 2 covers 36 countries through cross-border copyright cooperation; The soundtrack of Nezha 2 has been perfectly presented in 1000 cinemas in North America, 162 cinemas in Australia and New Zealand, and over 200 cinemas in France; The soundtrack of "Black Myth: Wukong" has attracted a large number of overseas players and received numerous positive reviews on the Steam platform, even igniting the art form of storytelling in northern Shaanxi. Standardized music licensing is breaking through national borders, expanding the boundaries of music dissemination, and allowing more and more global music enthusiasts to enjoy the charm of diverse music. In recent years, the wave of AI technology has swept the globe, bringing profound changes and infinite possibilities to the Chinese music industry. In the field of creation, the domestic market application rate of AIGC music generation tool has reached 35%, with an added music output value of 15 billion yuan; In terms of operation, Tencent Music uses AI to build an intelligent copyright monitoring system, which scans massive music works in real time, automatically identifies infringement behavior, and significantly reduces the risk of copyright disputes; In the field of communication, Migu Music integrates 5G and AI technology, innovates cloud performance mode, and successfully holds more than 140 cloud based Live Shows, greatly expanding the music consumption scene. These innovative practices have driven the Chinese music industry to constantly break through boundaries and radiate new vitality. In the past decade, intellectual property has successfully helped the Chinese music industry achieve significant success, but the global advancement path in the AI era of the industry is still full of challenges and requires the deep construction and improvement of the intellectual property system to obtain sustainable development momentum. Therefore, the government should continue to strengthen institutional design and legal supervision; Enterprises should continuously strengthen intellectual property protection and increase investment in innovative research and development to build international brands; Creators should adhere to their original intention and use the intellectual property system to create more high-quality works; The general public should enhance their awareness of copyright and actively support genuine versions. Only by using intellectual property as a brush, working together, and drawing a blueprint, can Chinese music play a stronger voice globally, help China move towards a cultural powerhouse, and create a brilliant new chapter. (outlook new era)
Edit:Fu Yu Responsible editor:Chi Hua
Source:legal.gmw.cn
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