During the 15th Beijing International Film Festival, the city collaborated with popular commercial districts, cultural and museum attractions, and other places to launch a series of activities, including "free admission to scenic spots with movie tickets," "discounted dining with ticket stubs," and "free admission to museums with movie tickets. How effective is the transformation of a small ticket root butterfly into a "city consumption key"? Data shows that from April 18th to 20th alone, the "ticket economy" of the Beijing Film Festival drove nearly 300 consumer promotion activities in Chaoyang District, with 13 key commercial districts attracting over 2 million visitors, an increase of 18% compared to the same period a week before the festival; Accumulated sales exceeded 168 million yuan, an increase of 29% compared to the same period a week before the Beijing Film Festival. Practice has fully demonstrated that the secondary development of ticket stubs can help promote the enthusiasm of film festivals to expand to other areas of the city, and leverage a consumer carnival named after light and shadow. Speaking of which, in this era, online and offline promotional activities are overwhelming, and consumers have long been accustomed to discount coupons, free experiences, etc. It is not easy to arouse consumers' enthusiasm. The true meaning of the "ticket economy" is not just to provide discounts after a single consumption, but to reconstruct the connection of urban consumption through the medium of "ticket economy" - to connect the originally fragmented entertainment scene with commercial and tourism resources in the business district, and meet more diverse consumer needs. Every ticket stub is a pass to Beijing, and every check-in is a way to collect the cultural genes of this city. ”In the innovative practice of "ticket root+", many dimensions of Beijing have been demonstrated. For example, the "movie themed train to the movie capital" shuttles through key scenic spots and popular check-in spots. Tourists can not only enjoy the filming locations of blockbuster films such as "Wolf Warrior 2" and "The Wandering Earth", but also deeply experience the natural scenery and folk customs of Huairou; The theme tour route of "Traveling with Movies" covers the central axis, the Great Wall and other places, allowing fans to experience the beauty of Beijing in spring; Starting from the Grand View Tower Cinema in Qianmen Dashilan, Citywalk connects old brands such as Neiliansheng, Liubiju, and Enamel Factory, allowing visitors to taste Beijing style culture and historical memory. The unique ways of encountering each other will definitely leave a deeper memory of Beijing for tourists. When every consumer export can become the entrance for the next consumption, fragmented consumption scenarios can generate aggregation effects. In addition to movie ticket stubs, theater performances, sports events, art exhibitions, and even highway toll receipts can also connect a rich consumer chain. For example, in Hubei, starting from February 26th, tourists can exchange the Shennongjia Eight Scenic Spots Joint Ticket worth more than 300 yuan with a highway toll voucher and an additional 1 yuan. The event has attracted over 120000 tourists and increased the occupancy rate of surrounding homestays by nearly 30% in just one and a half months. Make the consumption scene cooler, trendier, and more fun, and the extended consumption chain will also grow more economic growth points. (outlook new era)