The competition for box office of movies during the May Day holiday has begun, and some movies have been pre screened. According to data from Lighthouse Professional Edition, as of 5:00 pm on April 23, the total box office of new films in the May Day season (including screenings and pre-sales) was 7.793 million yuan. Among them, "Dumpling Queen," "Hunting for Gold Game," and "Life Starts Well" are currently among the top three box office hits. It is worth mentioning that some Spring Festival movies, led by "Ne Zha: The Demonic Children Who Make Waves", have recently announced their third key extension and will continue to be released until the end of May. Chen Jin, a data analyst for Lighthouse Professional Edition, told reporters: "This year's May Day film season has a diverse range of genres, including action movies with grand scenes and realistic films with delicate emotions. As many as 13 movies have been released, 4 more than last year's May Day season, fully meeting the viewing needs of different groups. We look forward to achieving good results in this year's May Day season." The total box office of the May Day season in 2024 was 1.528 billion yuan, and the box office gap between the top three films of the season, "Peacekeeping Riot Squad", "The End of the Road Crazy Money", and "Fortress Besieged in Kowloon", is not too large, with 400 million yuan, 390 million yuan, and 250 million yuan respectively. This year, several highly popular films that have been highly anticipated by the market have won good reviews through live streaming, and many industry insiders predict that this year's May Day box office will not be inferior to last year's. From the perspective of screening and pre-sale results, the female themed film "Dumpling Queen" mainly produced by Maoyan and Alibaba Pictures ranked first with a box office of 3.214 million yuan, accounting for 41% of the total box office of the current May Day holiday. A film critic told reporters that in recent years, there has been a "small explosion" in women's themed films, giving birth to successful films such as "The Good Thing" that have achieved success in both box office and word-of-mouth. The premiere performance of 'Dumpling Queen' is far ahead, making it a strong contender for this year's box office champion. In addition, the domestic comedy films during this year's May Day holiday are also worth looking forward to. Chen Jin said, "In the past two years, the May Day comedy films have become dark horses at the box office." This year, there are mainly two domestic comedy films in the May Day season, namely "The Vast End of the World is My Love" produced by Alibaba Pictures and China Film, and "Life Starts Well" produced by Wanda Film and China Ruyi. Among them, "The Vast End of the World is My Love" recently made its debut at the Beijing International Film Festival and began its roadshow, showing a rapid upward trend in popularity. The cumulative number of "wants to watch" on Taobao tickets has exceeded 70000, soaring to the top spot. The movie 'Life Starts Well' currently ranks third in box office. In addition, the introduction of movies has also received market expectations. For example, the action film "Raiders" and the animated film "Princess Mononoke" directed by Hayao Miyazaki. It is worth mentioning that director Hayao Miyazaki's previous film "What kind of life do you want to live" grossed 791 million yuan at the domestic box office. Chen Jin believes that the intensive release of diverse new films during this year's May Day holiday is conducive to avoiding homogeneous competition and promoting healthy market development. (New Society)
Edit:Yao jue Responsible editor:Xie Tunan
Source:Securities Daily
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