From crowded celebrity concerts to immersive theater plays, watching performances has become a hot topic for young people's cultural consumption. According to the data monitoring and calculation of the ticketing information collection platform of the China Performance Industry Association, the total revenue of the national performance market in 2024 is 79.629 billion yuan, a year-on-year increase of 7.61%. Among them, the box office revenue from performances was 57.954 billion yuan, and other revenues were 21.675 billion yuan. With the increasingly strong spiritual and cultural needs of the people, domestic performances, especially large-scale concerts and music festivals, have repeatedly achieved new highs in terms of frequency and box office performance. As an important component of the cultural industry, performances enrich the spiritual and cultural life of the masses and continuously inject vitality into urban development. From the supply side, music performances represented by concerts and music festivals have been a hot topic in the development of the performance market in recent years, with high market attention and a significant driving effect on cultural and tourism consumption. At the same time, emerging forms of performance have emerged, and new formats such as immersive theater have developed rapidly, becoming a new "spiritual food" for young people. From the demand side, the increase in residents' income level drives consumption upgrading, and audiences are more willing to pay for high-quality and differentiated performances. Young people have become the main consumer group, preferring personalized and experiential content. Song Ke, Vice President of the China Performance Industry Association and Chairman of Beijing Kulstav Cultural Development Co., Ltd., stated that in recent years, various regions have attached great importance to the development of cultural industries, introduced a series of supportive policies, enriched market supply, promoted the deep integration of music performance and tourism industries, and injected new vitality into market development. Driven by a favorable industrial environment, the national performance market is entering a new stage of high-quality development. Large scale performances such as concerts and music festivals are more evenly distributed across regions, further tapping into the potential of emerging markets. At the same time, the trend of market segmentation is becoming increasingly evident, and personalized performance services for different groups are constantly emerging, opening up new tracks for market development. The overall service quality of the performance market has significantly improved, with continuous optimization of service details, and the market is moving towards a more standardized and healthy direction. Going to a city for a performance has become a new trend. Data shows that the cross city viewing rate will exceed 60% in 2024, directly driving comprehensive consumption of over 200 billion yuan. A concert activates a city, and music performances not only shape the city's cultural identity, but also add new momentum to economic growth. As an important carrier of fan economy and cultural tourism economy, concerts have obvious spillover effects, gathering both popularity and wealth, and activating the "spring water" of the local consumer market. While the performance market continues to prosper, it is also facing a new situation of upgraded competition. Xu Yi, CEO of Universal Music Greater China, believes that high-quality content is not only a magnet to attract audiences, but also the cornerstone of sustained market growth. While the performance market is booming, there is an urgent need to tap into more outstanding original talents and launch more music works and performance products with originality and profound cultural heritage. The performance industry needs to maximize synergies and resource value Hong Di, CEO of Shanghai Huaren Performing Arts Co., Ltd., stated that the development of the music performance market should shift from "traffic dependence" to "long-term ecology", promoting consumers to shift their mindset from "paying for celebrities" to "experience consumption". Industry insiders believe that the integration of culture and tourism is driving the performance market to new heights, opening up new space for the landing and dissemination of high-quality content. The performance industry needs to deeply integrate with local cultural and tourism resources, and reach a wider audience through tourism scenes. Ma Li, the head of the Industry Development Department of the Ministry of Culture and Tourism, believes that it is necessary to expand the supply of the cultural performance market, launch more high-quality performing arts projects, explore the infinite possibilities of "performance+" and "+performance" with a more open attitude and forward-looking vision, and fully unleash the spillover effects of the performing arts economy. (New Society)