In the current era of rapid technological development, new industries and positions are constantly emerging. Only through continuous learning can we keep up with the pace of the times. Recently, a media survey revealed a glimpse into the consumption preferences of contemporary youth. 'Cost effectiveness' and' self satisfaction 'have become keywords, and self investment has entered the youth consumption landscape. Among various consumer sectors, knowledge payment, education and training, and other self-improvement areas account for 23.38%, becoming an indispensable part of the youth consumption landscape. Behind this data, it highlights the young people's pursuit of a rich spiritual world and their emphasis on self growth, as well as the gradual rooting of the concept of lifelong learning in their hearts. 'Enjoying oneself' has become an important philosophy behind youth consumption behavior. As material life gradually becomes more abundant, young people are no longer satisfied with just filling their basic needs, but instead explore consumption choices that can touch their hearts and bring pleasant experiences. Focusing on "cost-effectiveness" reflects that young people have a more rational mind when it comes to consumption. As long as the economic situation allows, they are willing to pay for their passion. While pursuing self satisfaction, young people are also passionate about their own growth. Many young people joke about "raising themselves again", which reflects their pursuit of self reshaping and self-improvement during their growth process. They utilize fragmented time to learn a foreign language through online courses, enriching their cultural literacy; Participate in various offline training to enhance vocational skills. In this continuous learning process, many young people constantly challenge themselves, break through limitations, learn to better cope with changes and challenges in life, maintain inner fulfillment and confidence, and gradually become the ideal version of themselves. From the perspective of individual development, young people's emphasis on investing in education is a more rational and forward-looking form of self investment. In an increasingly competitive social environment, knowledge and skills are fundamental to success. Through education investment, young people can broaden their knowledge boundaries, acquire new skills, and thus have more initiative in their future career choices and life paths. In the current era of rapid technological development, new industries and positions are constantly emerging. Only through continuous learning can we keep up with the pace of the times. From a societal perspective, the importance that young people place on education and personal growth also stems from the increasingly optimized educational ecosystem. From accelerating the transformation of talent cultivation models to improving the lifelong learning system, a series of reforms continue to be promoted, providing solid guarantees for education to become a supporting force for national scientific and technological development and social progress. A large number of young people who have received high-quality education and possess lifelong learning awareness are an important force in promoting technological innovation, cultural prosperity, and economic development. They apply the knowledge they have learned to their work, bringing new ideas and methods to various industries and promoting industrial upgrading and transformation. The positive values and learning attitudes formed by young people in the process of self growth will also have a radiation effect on the surrounding population, driving more people to pursue progress and creating a good atmosphere of love for learning and positivity throughout society. It should also be noted that in the process of young people pursuing "spiritual necessity" consumption and self growth, they also face some challenges. The imbalance of educational resources has prevented some young people from accessing high-quality learning channels; The lack of standardization in the knowledge payment market may result in young people spending a lot of money but failing to acquire valuable knowledge. Relevant departments should increase investment and rational allocation of educational resources, so that more young people can enjoy fair and high-quality education. At the same time, it is necessary to strengthen the supervision of the education market such as knowledge payment, and protect the rights and interests of young consumers. Contemporary youth's emphasis on self growth in consumption demonstrates their positive attitude towards life and sense of responsibility towards the future. Encouraging young people to persist in lifelong learning is not only beneficial for personal growth and development, but also injects a continuous stream of power into the progress of the entire society, promoting it towards a better future. (New Society)