On the morning of April 20th, a long queue had already formed at the entrance of Zhonghua Book Company located in Fengtai District, Beijing. Readers eagerly await to enter this century old publishing institution. It is reported that since 2014, Zhonghua Book Company has held "Reader Open Day" activities before and after World Book Day. This year is the 11th time that it has opened its doors to welcome readers as promised, with over a thousand readers participating, setting a new record for the number of readers. On this day, readers can be seen in various areas of the publishing house listening to lectures, shopping at markets, and buying classics. In the exhibition hall, under the guidance of professional staff, readers enthusiastically experience woodblock printing, ink, paper, and brush printing, ink blending, and a souvenir can be made in one go; In the experience area, many parents take their children to draw a fan, with a plain white surface like the moon and ink flowing freely, allowing the children to freely express their creativity; At the market, bookmarks with French themes, IP themed seals such as Su Dongpo and Li Qingzhao, and traditional cultural and creative products are eye-catching; In the lecture, Zhao Yuntao, the author of "China in Symbols," used "Journey to the West" as a reference to lead the audience in deciphering the "black technology" in classical literature. During the event, Ye Bing, General Manager and Deputy Secretary of the Party Committee of Zhonghua Book Company, stated, "We always remember that classics are the lifeblood of Chinese civilization, and innovative dissemination is the key to breaking through the boundaries of traditional culture. We sincerely hope that everyone can read and appreciate books in the most suitable way for themselves, and obtain rich nourishment from them. We look forward to having more and more companions on the road of traditional classic reading." It is reported that in the future, Zhonghua Book Company will continue to hold open day activities for readers, inviting visitors from all over the world to join us in reading. (New Society)