Accompanied by the warm spring breeze, thousands of acres of apricot blossoms bloomed in Jiaxiang County, Jining, Shandong. At the launch ceremony of the 7th Apricot Blossom Festival and the scheduled stage of the "Village Evening", 40 cultural and artistic events, including opera, magic, dance, solo singing, instrumental music, and stilt walking, were performed by villagers and cultural volunteers in turn, winning rounds of applause and cheers. Jiaxiang County seizes the opportunity of spring tide, uses flowers as a "medium" to promote consumption, and drives the release of consumption potential in the cultural and tourism market. Taking apricot blossom viewing as the starting point, adhering to market orientation, expanding the "rural tourism" industry chain, integrating elements such as food, folk customs, music, traditional skills, etc., there are nearly 800 street stalls and stalls, providing all kinds of food, drink, and entertainment. On the day of the opening ceremony of the Apricot Blossom Festival alone, it attracted more than 50000 tourists. The event lasted for 7 days, directly driving consumption of over 12 million yuan. In recent years, Jiaxiang County has expanded the "flower economy" by creating 13 flower viewing spots such as Ziyun Mountain, Yuanxiang Left Bank, Jiuding Mountain, and Suizhuang. Six boutique flower viewing and hiking themed tour routes have been launched, carefully planning "flower viewing+food", "flower viewing+study", "flower viewing+cultural and creative" activities, and combining individual flower viewing activities with related industries to maximize the coverage of the "flower economy" and stimulate rural tourism consumption vitality. The influx of a large number of tourists has also ignited the "Nongjia Banquet" in Xiangcheng, Jiaxiang. Some customers lined up and enjoyed the "flowing banquet", which was very popular. The "small dining table" leveraged the "big consumption". (New Society)