Don't wait, don't rely, don't wait. Seize all favorable opportunities, make use of all favorable conditions, strive to transform positive factors into actual results, ride the trend, actively adapt and lead future changes. It is the key time to seize the opportunity and stand at the forefront of the tide. In the late spring season, the traditional tourism peak season in Hainan is coming to an end, but passenger flow still surges in Sanya International Duty Free City. Many brand stores have long queues of consumers outside. The measures to boost consumption have stimulated consumer enthusiasm, and the consumer base brought by the "concert economy" has made the peak season here more sustainable and the off-season no longer "dull". As a newcomer, I also experienced tax-free shopping: when I arrived at a certain area, salespeople took the initiative to understand the needs, explain the highlights of the products, and compare their advantages and features; After selecting the product, there is a dedicated person to guide the collection and verification of coupons, and fill in the delivery information. Buy your favorite product at a discounted price, the whole process takes only a dozen minutes, convenient and comfortable. Where does a good consumer experience come from? The staff's answer is a bit mysterious: changing from "sitting merchants" to "running merchants". Does this emphasize the existence of a fixed place of business? No, the essential difference lies in the business philosophy. The transformation from 'sitting merchants' to' running merchants' means not passively waiting, but taking the initiative to attack. We do not wait for consumers to file complaints or opinions before making corrections, but instead adhere to the concept of "honest operation and high-quality service", actively benchmark advanced experience, and explore the formation of a replicable and promotable service standard system. Provide professional consultation, enthusiastic assistance, personalized shopping guidance, and put a lot of effort into embroidery in luggage storage, customized background music, and other aspects, allowing consumers to establish trust in tangible details. See the true chapter for details. Proactive service and proactive actions enhance the consumer experience and optimize the consumer environment. To transform from a 'sitting merchant' to a 'running merchant', it is necessary to boldly go out and seek business opportunities, while consolidating existing resources and exploring new growth opportunities. Sanya International Duty Free City invites key customers from outside the island to shop in Hainan with attractive activities, shifting from "waiting for customers to consume" to "inviting customers to consume". This not only enhances user reputation and stickiness, but also stimulates consumption potential. The train of thought broadens the world. Not sticking to past experiences, but boldly exploring and trying new realities, is the key to finding new opportunities and opening up new spaces. Don't wait, don't rely. Seize all favorable opportunities, utilize all favorable conditions, and strive to transform positive factors into tangible results. This is not only the business strategy of entrepreneurship, but also the methodology for promoting development. By observing various industries through one perspective and looking beyond one domain to see the whole picture, one can better feel the weight of the word 'change'. The changing environmental conditions of large inflows and outflows require accelerating the construction of a new development pattern. The growth relying on cheap labor and material resource inputs has become a 'thing of the past', and new momentum must be sought for technological innovation and industrial upgrading. When rapid change becomes a norm, taking advantage of the situation, adapting proactively, and leading future changes is the key to seizing opportunities and standing at the forefront. In this sense, the transformation from "sitting merchants" to "running merchants" reflects the wisdom of accurately recognizing changes, scientifically adapting to changes, and actively seeking change. It should also be noted that leaving the "comfort zone" and actively "going out" carries hidden risks and uncertainties, and may encounter new difficulties and challenges. For example, in the early stages of entering the robotics industry, Midea Group faced challenges such as integrating corporate culture and localizing research, production, and sales. The enterprise has firmly established its strategic development direction, forged ahead through climbing hills and overcoming obstacles, and created an industry example in China's industrial robot field of integrating foreign brands and achieving localization success. Changing one's mindset is not easy, and innovation and breakthroughs are even more challenging. However, just as the ocean rewards the trendsetters with a brilliant sunrise, biting one's teeth and exerting force when encountering a ditch, a more magnificent scenery lies ahead. The more the international environment changes, the more we must firmly place the foundation of development on our own strength. Drawing on the wisdom of transforming from a "sitting merchant" to a "running merchant", we can better leverage the fundamental role of consumption, expand domestic demand in all aspects, and strive to do our own things well. We will definitely be able to "sit firmly on the fishing platform regardless of the storm". (New Society)