From the peaks of the Stone Forest to the clear waves of Erhai Lake, from the secret realm of the rainforest to the summit of the snow capped mountains. Relying on its unique plateau resources and diverse ethnic cultural heritage, Yunnan Province is attracting more and more tourists and travelers to slow down and experience the comfort and beauty of life. Recently, in the Shilin Scenic Area of Yunnan, the vitality and passion of sports are everywhere. Thousands of outdoor enthusiasts have gathered here, shuttling between the strange peaks and rocks of the karst terrain, participating in fun sports such as hiking, frisbee, paddle boarding, and orienteering. The launch ceremony of the 2025 "Sports Events in Scenic Spots, Neighborhoods, and Business Districts" series of activities in Yunnan Province, fully supported by China Sports Lottery, has sparked a nationwide fitness craze in the beautiful Shilin Scenic Area. The grand event was broadcasted on CCTV-1's "Evening News" program, becoming a vivid example of China Sports Lottery's contribution to building a strong sports nation and promoting socio-economic development. Sports lottery supports national fitness, leverages the comprehensive benefits of sports events, runs freely between Cangshan and Erhai, and experiences the charm of sports in urban commercial districts... Since 2024, with the full support of China Sports Lottery, Yunnan Provincial Sports Bureau has innovatively implemented the special action of "sports events entering scenic spots, blocks, and commercial districts", activating new scenes of cultural and tourism consumption by building a "sports+" integrated ecology. The China Sports Lottery embeds sports events into diverse scenes of scenic spots, neighborhoods, and commercial districts, and unleashes the composite value of "sports as a platform and economic singing" through innovative forms of event drainage, cultural empowerment, and consumption upgrading. At the launch ceremony of the "Sports Events in Scenic Spots, Street Blocks, and Business Districts" series of activities in Yunnan Province, more than 2000 participants shuttled between the peaks of Shilin and experienced the joy of blending nature and sports through directional hiking. Synchronized activities such as frisbee, paddleboarding, basketball, etc. cover people of all ages, transforming streets, alleys, and scenic spots into vibrant arenas, injecting vitality into urban life. At the competition venue, intangible cultural heritage exhibition and experience activities, coffee tasting, food street banquets, cultural and tourism promotion activities are also carried out simultaneously, with supporting "food, accommodation, transportation, tourism, shopping and entertainment" full chain preferential policies. By deeply embedding sports events and cultural tourism scenes, we can leverage the comprehensive benefits of sports events and transform the "traffic" of events into "incremental" economic development. In 2024, the General Administration of Sport of China, the Ministry of Commerce, and the Ministry of Culture and Tourism jointly issued the "Notice on Carrying out the 'Sports Events Entering Scenic Spots, Street Blocks, and Business Districts' Activities", calling for the creation of a number of well-known and influential sports event brands, leveraging the comprehensive benefits of sports events, further promoting the deep integration and development of sports, business, culture, and tourism, and fully unleashing consumer potential. China Sports Lottery is based on the overall development of the country and vigorously advocates the work of "three advances" in sports events. As a national public welfare lottery, China Sports Lottery adheres to the issuance purpose of "coming from the people and using for the people", and has long supported the development of national fitness and competitive sports in China. In order to actively respond to this policy call, the "Three Entries" activity in sports lottery events not only provides more possibilities for sports events, but also provides strong support for driving economic development and promoting the deep integration of sports and other fields. It continuously encourages more people to participate in sports, promotes the deep integration of sports with business, culture and tourism, fully unleashes consumer potential, and helps build a strong sports country. At present, the "Three Entries" series of sports lottery events are being carried out in an orderly manner across the country. China Sports Lottery will continue to uphold the original intention of public welfare, fully implement the "Three Entries" work of the events, and use the integrated power of "sports+" to stimulate economic development vitality and contribute to the people's better and healthy lives with the power of sports lottery. (New Society)