Economy

How can the release of the "mini schedule" for the Qingming May Day movie list showcase new vitality?

2025-04-03   

The Spring Festival movie list has been updated. In the Qingming Festival and May Day holiday of 2025, multiple films such as "Silent Love", "My World Movie", "Sunshine Flower", and "Dumpling Queen" will be released to the audience. At the "Spring, Meet at the Cinema!" 2025 Qingming and May Day movie list press conference held in Beijing on April 2nd, the National Film Administration released a holiday movie list covering various themes such as action, suspense, comedy, animation, and youth. The film supply is abundant and the styles are diverse, providing rich choices for different types of audiences. As a "small period" in the film market, what are the new highlights and new vitality of this year's Qingming and May Day holidays? ——Multiple films are rooted in the soil of realism, focusing on special social groups and emphasizing humanistic care. The movie "Silent Love," adapted from the short film of the same name, focuses on the hearing-impaired community. Starring Zhang Yixing, he plays a deaf and mute father who uses delicate movements and silent sign language performances to recreate the real living conditions of deaf and mute families, conveying the deep emotions between father and daughter. In order to present the story truthfully and speak out with sincerity, the creative team spent three years visiting the hearing-impaired community and carefully polishing the work, "said director Desert, hoping that the stories of the hearing-impaired community would be seen by more people. The movie "Dumpling Queen," starring Ma Li, is adapted from a true story and tells the inspiring tale of a single mother who, in a foreign land, rewrites her fate with her skills in making dumplings; The film "Sunshine · Flower" directed by Feng Xiaogang and starring Zhao Liying depicts the journey of women struggling against fate and rising to the sun in adversity. Realistic creation is a fine tradition of Chinese cinema, and it is also a long-standing and persistent artistic pursuit of Chinese filmmakers Rao Shuguang, President of the China Film Critics Society, believes that high-quality realistic films can form a positive interaction with the current audience, trigger maximum empathy from the audience, and ultimately win the market. ——Some films have strong IP effects and have accumulated a certain reputation and audience base before their release. The Hollywood live action movie "Minecraft Movie" is adapted from the globally popular video game "Minecraft", presenting a delicate, realistic, magical and bizarre "block world" through live action construction and one-to-one replication of game scenes. The Japanese animated film "Mobile Suit Gundam: Battle Across Time" has a decades long Gundam IP effect, which sparked a viewing frenzy when it was released in Japan. In Rao Shuguang's view, the key to the success and popularity of movies with strong IP attributes lies in continuous innovation. For example, compared to its predecessor, 'Ne Zha: The Demonic Children Roar in the Sea' has achieved significant improvements in script creativity, imagination, audio-visual effects, industrial technology, and other aspects. There are new films released, as well as old ones' returning '. Re screening classic and high box office movies has become a common strategy in recent years for "short release periods", which can not only fill market gaps and strengthen market supply to a certain extent, but also meet the nostalgic needs of some audiences. This year's Qingming Festival re released films include "Passionate" and "Breaking Hell: Gratitude Special Edition". The former was released in the summer of 2023 and earned over 900 million yuan at the box office with its passionate and inspiring story and cool dance scenes. The latter will be released in mainland China by the end of 2024, and this time it will return to cinemas with a "Gratitude Special Edition" featuring over 10 minutes of new content. Experts believe that with the upcoming Qingming and May Day holidays, audiences will have the opportunity to see more films of different types and with unique features. More audiences can enter the cinema to watch movies, and different types of films can effectively reach the target audience. The two interact and promote each other, and the film ecology will be further optimized, and new industrial momentum will be further consolidated. (New Society)

Edit:Yao jue Responsible editor:Xie Tunan

Source:XinhuaNet

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