In order to better meet the people's travel demand in spring, especially during the Tomb Sweeping Day and the May Day holiday, enrich the supply of spring tourism products, and promote the prosperity of the spring tourism holiday market, the 2025 national spring tourism publicity and promotion activity, co sponsored by the Department of Resource Development of the Ministry of Culture and Tourism, the Information Center of the Ministry of Culture and Tourism, and undertaken by the Department of Culture and Tourism of Mount Huangshan Province and the People's Government of Huangshan City, was held in Mount Huangshan, Anhui Province, from March 26 to 28. 32 spring rural tourism route products were released at the event site, and the launch ceremony of the "Hundred Villages, Hundred Flavors" rural tourism catering improvement action was held. Flower viewing maps such as cherry blossoms, peach blossoms, peonies, pear blossoms, and rapeseed flowers were launched. Anhui, Liaoning, Jiangxi, Shandong, Henan, Hunan, Chongqing, Yunnan, Ningxia and other places focused on promoting spring tourism products in rural tourism. At the same time, various provincial tourism product exhibitions and rural specialty food exhibitions were set up to carry out a series of activities such as tourism supply and demand docking. This promotion activity will last from late March until the end of the May Day holiday. Through online and offline methods, it will collaborate with cultural and tourism departments from various regions, and link various media platforms to promote high-quality and rich spring tourism routes and products to the general public in the form of activity columns or special pages, targeting the market and the masses. (New Society)