Intelligent rooms enter "cinema mode" based on the owner's instructions, autonomous vehicles carry passengers to their destinations, nursing robots provide massage and cleaning services for disabled elderly people, digital guides interact with museum visitors in real-time... These futuristic scenes are becoming increasingly common in our lives, and a consumer upgrade driven by artificial intelligence technology is quietly happening in many fields. Recently, the General Office of the Communist Party of China Central Committee and the General Office of the State Council issued the "Special Action Plan to Boost Consumption", proposing to launch the "Artificial Intelligence+" action, promote "Artificial Intelligence+Consumption", accelerate the development and application promotion of new technologies and products such as autonomous driving, intelligent wearables, ultra high definition videos, brain computer interfaces, robots, and additive manufacturing, and open up a new high growth consumption track. This policy has clear practical relevance. Currently, in the new wave of technological revolution and industrial transformation, cutting-edge technologies represented by artificial intelligence are profoundly reshaping market demand and driving changes in consumer and business models. The precise capture of consumer demand by intelligent algorithms, the breakthrough of experience boundaries through the integration of virtual and real scenarios, and the empowerment of industry chain collaboration by data elements jointly outline the outline of the future consumer ecology. The intelligent transformation of consumer scenarios breaks the boundaries between physical and digital spaces, not only making products and services smarter, but also better meeting personalized consumer needs. It enables enterprises to quickly respond to market demand, dynamically adjust resource allocation, and thus obtain greater commercial value. Deepening the "Artificial Intelligence+" initiative is undoubtedly beneficial for accelerating the expansion and improvement of consumer scenarios, and is of great significance for promoting the organic combination of developing new quality productivity and strengthening new consumption, and connecting key nodes from production to consumption. It should be noted that China has a large group of Internet users and rich data resources. The construction of digital information infrastructure such as computing power is ahead of schedule. The AI industry is in the first echelon in the world as a whole, covering the entire industry chain. China is still the country with the most artificial intelligence patents in the world, and has emerged a number of excellent large-scale model products such as DeepSeek. Promoting the formation of new economic growth points through the combination of artificial intelligence and consumption are significant favorable factors. It should also be noted that the development of "artificial intelligence+consumption" still faces problems such as insufficient intelligence level and insufficient technological maturity. Consumers' concerns about data security and privacy protection, as well as the challenges faced by enterprises in market promotion, cannot be ignored. To this end, efforts should be made to build a positive, open and inclusive policy environment, further strengthen institutional support for diversified consumption scenarios, and accelerate the improvement of the rule system that mutually supports factor guarantees, technical standards, industrial policies, and market supervision. From demand insight to supply innovation, the coordinated evolution of intelligent revolution and consumption upgrading is giving birth to a more inclusive and sustainable new consumption ecology. In this process, it is necessary to always adhere to the principle of people-oriented, adhere to the principle of technology for good, take the real needs of consumers as the core, create more value for consumers, and continuously transform the consumption dividend into a surging force for high-quality development. (New Society)