According to data from the Ministry of Commerce, the policy of exchanging old for new consumer goods has had a good effect since the beginning of this year, driving the sustained release of vitality in the consumer market. Industry insiders believe that expanding the market for consumer goods through trade in programs can not only boost the consumer market, but also promote further upgrading of related industries by providing subsidies for specific products. According to data recently released by the Ministry of Commerce, since the beginning of this year, the policy of exchanging old for new has achieved seamless integration across years. A total of 20.208 million consumers across the country have purchased 27.572 million units of 12 major categories of household appliances, driving sales of 93.08 billion yuan. Vice Minister of Commerce Sheng Qiuping stated that carrying out the work of exchanging old appliances for new ones is not only beneficial for the present but also for the long term, stabilizing growth and promoting transformation, benefiting both people's livelihoods and the industry. The Ministry of Commerce will take the launch ceremony of the 2025 National Household Appliance Consumption Season as an opportunity to further coordinate online and offline channels, organize and carry out a series of activities, optimize the "policy+activity" driving mechanism, encourage manufacturers to sell new products, offer platform discounts, and provide enterprise incentives, amplify the effect of the policy of exchanging old for new household appliances, and unleash the potential of household appliance renewal consumption. Not only household appliances, but also the trade in policy has driven the growth of multiple consumer goods tracks. Taking digital products as an example, according to data from the Ministry of Commerce, as of March 18th, 42.193 million consumers have applied for new subsidies for the purchase of 52.251 million mobile phones and other digital products, completed 22.546 million purchases, and sold 66.95 billion yuan. The relevant person in charge of JD.com told reporters that the implementation of mobile digital purchase subsidies across the country has reduced consumers' replacement costs, enriched their choices, and facilitated the national subsidy replacement process, allowing consumers to better purchase trendy mobile digital products. Prior to the launch of the national subsidy program, JD.com had already partnered with major manufacturers to stock over ten million national subsidy products, providing users with richer and more diverse choices. Driven by subsidy policies, mobile phone consumption not only increased overall sales, but also showed a trend of market structure shifting towards the mid to high end. According to platform enterprise data, the market share of mobile phones priced between 2000 yuan and 4000 yuan and 4000 yuan to 6000 yuan is 22.1% and 22.3% respectively, an increase of 8.1 and 6.9 percentage points respectively compared to before subsidies. Hu Yihan, a data analysis researcher at Guojin Securities, believes that domestic consumer electronics brands are closely connected to the domestic industry chain. Their growth not only directly drives the revenue growth of domestic consumer electronics industry chain companies, but also further promotes these enterprises to increase research and development investment, develop products with higher technological difficulty and greater added value. Through the trade in policy, the domestic consumer electronics industry chain is expected to further achieve technological upgrading and industrial transformation, thereby enhancing overall competitiveness. Mao Jun, associate researcher of the E-commerce Research Institute of the Research Institute of the Ministry of Commerce, said in an interview that this year's government work report mentioned that "300 billion yuan of ultra long term special treasury bond was arranged to support the exchange of old for new consumer goods", an increase of 150 billion yuan over last year, and the increased amount exceeded the capital increase for "equipment update" and "dual" scale. It can be expected that increasing support for people's livelihoods and consumption will be a major direction in the next step