In order to strengthen the supervision and management of commercial bank agency sales business, promote the healthy and orderly development of agency sales business, the State Administration of Financial Supervision and Administration recently issued the "Management Measures for Commercial Bank Agency Sales Business" (hereinafter referred to as the "Measures"), which will come into effect on October 1, 2025. The head of the relevant department of the State Administration for Financial Regulation stated that in recent years, commercial banks have rapidly developed their agency sales business, with an increasing number and types of agency products, and a wider range of customer coverage. On the basis of continuously strengthening the responsibilities of financial product issuers and managers in relevant regulatory systems, it is necessary to further clarify the obligations of commercial banks as sales agents. To this end, the General Administration has formulated the "Measures" aimed at promoting the standardized and orderly development of commercial banks' consignment business. It is understood that the "Measures" consist of eight chapters, including general provisions, internal management system for consignment business, management of cooperative institutions, management of consignment product access, sales management, management of consignment product duration, supervision and management, and supplementary provisions. The main content includes strengthening the management responsibility of commercial banks for cooperative institutions and product access, clarifying the requirements for cooperative institution access review and product due diligence investigation; Standardize the agency sales behavior of commercial banks, and make specific regulations on sales channels, sales personnel management, product display, suitability management, risk warning, etc; Strengthen the obligations that commercial banks should fulfill during the term of consignment products. For example, in terms of the management of cooperative institutions and product access management, the Measures strengthen the management responsibility of commercial banks towards cooperative institutions from the aspects of admission requirements, exit mechanisms, signing procedures and contents of consignment agreements, related party transaction management, and responsibility attribution. For cooperating institutions that have already been admitted, regular review and evaluation are required. For institutions implementing exit, it is required to provide good customer service for existing products. In terms of product admission for consignment sales, due diligence requirements are specified by category. From the perspective of strengthening risk control, relevant departments of commercial banks are required to conduct comprehensive evaluations of certain products in the admission process and obtain approval from the bank's senior management. (New Society)