When Harbin Ice and Snow World attracted 3.56 million tourists in 68 days, Fujian martial arts IP made tourists exclaim "like filming a movie", British tourists exclaimed "Red China Year", and China is becoming a globally renowned destination with amazing attraction. Do you think this is the 'ceiling' of cultural tourism? No! The recently issued "Special Action Plan to Boost Consumption" also aims to help the cultural and tourism industry break through its barriers and stimulate new consumption vitality. The integration of ice and snow in agriculture, culture, and tourism extends the "flowering period" of consumption. From the Harbin "Asian Winter Games" igniting global enthusiasm for ice and snow, to the year-round smoothness of indoor ski resorts in the Yangtze River Delta, the ice and snow economy is breaking seasonal boundaries and extending winter scenery and beautiful experiences to all four seasons. Taking over ice and snow, various regions use "flowers" as a medium to extend the consumption "flowering period" through the integration of agriculture, culture, and tourism, continuously releasing consumption potential. Under the policy support of "IP+Culture and Tourism" exploring new consumption paths, new formats and scenarios are emerging rapidly, and "IP+Culture and Tourism" is exploring new consumption paths. Popular IPs such as "Ne Zha: The Magic Child Roars in the Sea" and "Black Myth: Wukong" have transformed into touchable traffic passwords, and AR navigation and digital linkage have brought immersive new experiences to cultural and tourism consumption. "China Travel" (China Tour): The attraction of China that attracts global attention. In 2024, the number of foreigners entering China through visa free policy will reach 1.22 million, with a year-on-year increase of 112.3%. International fans witness that "China Travel" has become a synonym for phenomenal cultural exchange and mutual learning. In 2025, "China Travel" will gradually transition from "coming" to "playing well", continuing to inject a stimulant into the cultural and tourism consumption market. From the ice and snow to the warm spring flowers, from cultural IP to global fans, the cultural tourism consumption boom is a two-way rush of policy dividends and market vitality, and also a vivid embodiment of cultural soft power. Behind each impressive report card lies more possibilities for the development of culture and tourism in 2025. (New Society)