At 9 pm, the sweeping robot in the corner automatically executes the cleaning task according to the pre-set program. The air humidifier beside the bed starts to gently spray water mist, and the ambient light automatically adjusts the brightness, waiting for the owner to rest In the home Vlogs (video blogs) shared by many bloggers, smart coffee machines, smart speakers, smart air purifiers, etc. that can be remotely controlled through mobile apps and have voice interaction have appeared one after another. With the accelerated application of technologies such as artificial intelligence, big data, and the Internet of Things, the home appliance industry is constantly moving towards intelligence. According to reports from international data agencies, it is predicted that the shipment volume of China's smart home market will reach 281 million units by 2025, a year-on-year increase of 7.8%. These convenient and intelligent home appliances are becoming the new favorite of contemporary young people's lives. Digital natives ", building a" smart home "," try calling me 'Xiao Mei Xiao Mei' ". In a home appliance mall in Chaoyang District, Beijing, an intelligent scanning and mopping robot with such a label on its body attracted the attention of a post-2000 couple who came to buy home appliances. According to the salesperson, this intelligent sweeping robot can be controlled by voice and equipped with an efficient cleaning engine. It can accurately plan the path and quickly complete the whole house cleaning. It uses 3D multi-dimensional obstacle avoidance technology, so there is no need to worry about bumps during cleaning. Subsequently, she issued the cleaning command, and the sweeping robot immediately activated the "whirlwind mode", rapidly rotating the bottom brush and sweeping the dust and hair wherever it went into its "belly". This sweeping robot looks good and can understand human language. It should help us reduce a lot of cleaning burden in the future This couple was very satisfied after seeing it. The mall salesperson explained that currently, smart home appliances that can be connected to the internet, scheduled, and remotely controlled are hot selling products, especially favored by young consumers. "Today's young people pay more attention to the convenience, versatility and sense of technology of goods when shopping for home appliances, and they have a high acceptance of smart home appliances." As "digital natives" who have full access to the Internet and digital mobile devices, young people are deeply influenced by multiculturalism and digital waves, and gradually become the main consumer force of smart home appliances. According to a survey conducted by iMedia Data Center, the age group of Chinese smart small home appliance consumers is concentrated under 40 years old, accounting for over 90%. Ms. Wang, who is 29 years old, purchased a new house last year. During the renovation, she chose to equip the entire house with smart appliances and built her own "smart home". Through the mobile app, I can control home appliances such as air conditioning, air purifiers, water heaters, washing machines, etc., such as remotely making the washing machine and dryer work, and turning on the air conditioning in advance. After work, I just need to say 'I'm home' to my smart speaker, and the speaker will respond quickly, automatically turning on the living room lights and playing music Ms. Wang said that these smart appliances have saved her a lot of time and energy, making her life more convenient and efficient. In the "618" e-commerce promotion event in 2024, the sales of household appliances showed a significant trend towards intelligence, high-end, and green environmental protection. On the JD platform, the transaction volume of smart wall mounted toilets, smart leather art beds, smart showerheads, energy-saving flat screen TVs, etc. exceeded 100% year-on-year. Hong Yong, Associate Researcher at the E-commerce Research Institute of the Ministry of Commerce Research Institute, stated in an interview with this newspaper that the youth group, as an important force in consumption, has played a crucial role in promoting the development of smart home appliances. Smart home appliances are rapidly integrating into the daily lives of young people, becoming powerful assistants in their pursuit of a better life. Why do young people in the smart home electric heating industry favor smart home appliances as a new way of life? Firstly, the rise of smart home appliances, which simplify household chores and improve life efficiency, is closely related to the pursuit of convenience and efficient living among young people today. Put the marinated chicken wings into the box, select the "Roast Chicken Wings" function from the menu, and soon the machine will emit a crisp prompt sound. The roasted wings will be taken out of the pot, and the burning aroma will be overwhelming, making people salivate. Chen, a post-2000 generation from Wenzhou, Zhejiang, has become accustomed to using a micro steaming and baking machine for dinner. Before leaving work, I selected tonight's menu on the app corresponding to the oven. After arriving home, you can directly prepare the ingredients according to the menu and select the corresponding mode on the touch screen of the all-in-one machine. I don't have to worry about what functions to use or how long to set them. The rest is left to the machine, which will automatically complete according to the dishes Xiao Chen said that he is usually busy with work and doesn't have time to cook. Since buying a micro steaming and baking all-in-one machine, cooking has become both simple and fast, especially suitable for "kitchen novices" like him. According to the "2024 China Youth Consumption Trend Report" released by Beijing News Beike Finance, the transaction volume of smart home appliances doubled last year. Sweeping robots, smart washing machines, and smart kitchen equipment that can "free up hands" are deeply loved by young people because they transform household chores from "manual work" to "automated work", freeing manpower from household chores. This way, young people have more time to spend with their families and develop their interests. Liang Zhenpeng, an analyst in the home appliance industry, said that with the prevalence of the "lazy economy" and the increasing variety and affordable prices of smart home appliances, many young people hope to rely on technological progress to reduce their time spent doing household chores. The technological sense and innovative characteristics of smart home appliances are also the "favorite" of young people. With the application of artificial intelligence technologies such as big models, big data, and machine learning, smart home appliances are no longer simple functional appliances, and their boundaries are constantly expanding. Taking the smart refrigerator as an example, it can intelligently match the optimal storage conditions based on the type of ingredients, monitor the environmental status in real time, purify odors, and prevent food spoilage. By analyzing ingredient data, smart refrigerators can also automatically generate scientific dietary recipes to help users enjoy the healthiest eating experience. Intelligent air conditioners on the market can achieve wind avoidance function. When sensing that the user has entered sleep mode, they can automatically adjust to sleep mode, providing the most suitable temperature and wind speed for the user and creating a comfortable sleeping environment. Young people are willing to accept new technologies and actively embrace them, so they are naturally more willing to pay for smart home appliances. The various sophisticated functions of smart home appliances have also improved their quality of life. The operation of smart home appliances is simple and easy to understand, at a glance, "said 24-year-old Xiao Li. Young people like him are generally interested in smart home appliances and look forward to" black technology "bringing a better life experience. The energy-saving and environmental protection attributes of smart home appliances are in line with the green consumption concept of the youth group. Nowadays, smart home appliances not only have the function of "intelligence", but also come standard with green, environmentally friendly, and energy-saving features. The smart refrigerator at home not only keeps food in the best storage state, but also adjusts power according to actual needs to reduce unnecessary energy consumption, "said Yanzi, a post-95s from Wuhan, Hubei. In the "Z Generation Home Appliance Consumption and Content Interest Report" jointly released by 36Kr Research Institute and Bilibili, as practitioners of low-carbon and environmental protection, 99.25% of Z generation users will focus on the energy consumption and carbon emission indicators of products when choosing home appliances, with nearly 70% of users prioritizing the purchase of low-energy appliances. Smart home appliances are becoming a symbol of a new way of life for young people, not only bringing convenience but also showcasing their pursuit of advanced technology and personalized, green lifestyles. Targeting new demands, "whole house intelligence" is the direction to promote the upgrading of traditional home appliances to smart home appliances through the development of new consumer demands and technologies. The home appliance industry accurately captures the preferences of young people, adjusts product strategies, and launches home appliance products that are more in line with the personality and pace of life of young people. From the beginning of product development, various home appliance brands and manufacturers attach great importance to the integration of intelligent technology, environmental protection and energy conservation, and fashionable design. For example, in order to fit the lifestyle of Generation Z, Panpan Intelligent Drying has launched the "Y26Y Ultra Thin Clothes Drying Machine", which can be easily controlled through voice interaction; Equipped with AI energy-saving chips, Gree Zhiyue Multi connected Air Conditioning Unit innovates energy-saving technology, with an average energy-saving rate of 25%... "The design of smart home appliances follows the principle of 'people-oriented', and we will fully consider the new needs of the dynamic and quality-oriented younger generation," said a salesperson of a home appliance brand. In the product marketing process, in order to attract the attention of young consumers, various home appliance brands use online platforms to promote digital marketing, using innovative and interesting marketing activities to "win over" young people. To promote smart air purifiers, Xiaomi held a "Show off your clean space" check-in activity on Weibo. Continuous check-in allows you to participate in a lucky draw. During the activity, the related topics received hundreds of millions of views. On the short video platform, Midea launched the series of videos of "One week without repeating Kwai breakfast" and the activity of "Smart refrigerator creative life show" to improve the recognition of smart refrigerators among young people. At the same time, many home appliance brands are targeting the pursuit of smart living among young people, actively laying out and gradually building a "whole house intelligence" ecosystem. As a component of smart homes, smart appliances can be interconnected with other facilities in residential areas to help achieve smart home functions. For example, with just one Huawei account, home appliances such as sweeping robots, air conditioners, and air purifiers from HarmonyOS can achieve full scene interconnection. This not only drives the home appliance industry towards ecological development, but also allows young consumers to easily enjoy the all-round life changes brought by intelligent technology. In the future, the home appliance industry will further enhance the intelligence and energy-saving performance of devices by deepening artificial intelligence, the Internet of Things, and environmental protection technologies. At the same time, it will build a good 'whole house intelligence' ecosystem, promote the interconnection of home devices, and provide a better user experience Hong Yong said. (New Society)