On the occasion of International Consumer Rights Day on March 15th, the China Consumers Association released the 2025 "Building Satisfied Consumption Together" Consumer Rights Protection Year Theme Survey Report on the 14th, which showed that among the business performance that consumers are most concerned about, "after-sales guarantee" has been the most concerned for five consecutive years. This is the tenth consecutive year since 2016 that the China Consumers Association has planned and implemented a special survey around the theme of Consumer Rights Protection Year. A survey shows that the current construction of China's consumer environment has achieved positive results. Among the 22869 valid samples collected, over 60% of consumers believe that the consumer environment is getting better and better. 56.7% and 55.5% of consumers expressed satisfaction with the online and offline consumption environments, respectively, indicating a consistent level of satisfaction with both online and offline consumption. Nearly 70% of the respondents expressed recognition for the strength and effectiveness of consumer environment regulation. A survey shows that over 70% of consumers believe they can make rational decisions, and the trend of rational consumption is significant. The vast majority of consumers agree with the concept of green and low-carbon consumption and are able to put it into practice. Among the business performance that consumers are most concerned about, "after-sales guarantee", "excellent quality", and "safety and reliability" rank among the top three, and "after-sales guarantee" has received the most attention for five consecutive years. The data also shows that over 70% of consumers believe that the current market supply can meet their diversified, diversified, and personalized high-quality consumption needs; The main reasons for not meeting the demand for high-quality consumption are the insufficient quality and safety of goods and services, data security, and health attributes. Among the factors that may affect consumer willingness, 27.8% of respondents ranked "product quality" as the top priority. The application of artificial intelligence in China is accelerating, and its potential and prospect are expected. A survey shows that 22.1% of consumers expect the use and scenario applications of AI intelligent products to become a new hotspot for service consumption in the next year; Intelligent electronic products (29.7%) and new energy electric vehicles (26.6%) lead the commodity consumption heat list, reflecting consumers' attention to the convenience of life and the application of technological innovation. (New Society)