The world's largest single market for passenger cars, the largest market for new energy vehicles, a huge, growing, and dynamic market, and an innovative engine... Glenn Schmidt, the head of global government affairs at BMW Group, described the Chinese market in his eyes and expressed his confidence in investing in China during a break from hosting a delegation of Chinese entrepreneurs. From February 24th to 26th, the China Council for the Promotion of International Trade organized a delegation of Chinese entrepreneurs to visit Germany, promoting the deep implementation of important consensus between the leaders of the two countries' business communities and deepening practical cooperation in trade, investment and other fields. Schmidt believes that there are three major trends in the current automotive industry - electrification, digitization, and sustainable development. The integration and innovation of these trends are happening in China. China is not only a huge market, but also an engine of innovation. For many multinational car companies, the competition in the Chinese market is undoubtedly fierce, with new forces in car manufacturing constantly joining and car companies reaching new heights of competition. This is precisely where the appeal of the Chinese market lies: full of vitality and constantly changing. We promote technological innovation and break through boundaries by participating in competition in the Chinese market Schmidt said that if you want to become a successful global automaker, you need to succeed in China. Schmidt compared the Chinese market to a 'training ground'. The fierce competitive environment and strong innovation capabilities can enable multinational companies to receive "training" for the global market in China and continuously improve in facing challenges. Fearless of failure, constantly trying, and exploring infinite possibilities are the major characteristics of China's business environment in Schmidt's eyes. That is why BMW Group has always insisted on working hand in hand with its Chinese partners, not only establishing joint ventures such as Brilliance BMW and Beam Automotive, but also closely cooperating with nearly 500 local suppliers, and setting up the largest research and development center outside of Germany in China. Having strong partners in China is an advantage. This is not dependence, but success Schmidt said that the continuous innovation of Chinese partners has injected tremendous momentum into BMW Group's success in the Chinese and even global markets. BMW will release a new generation of ultra sensory intelligent cockpit at the 2025 Las Vegas Consumer Electronics Show in the United States, with many new technologies benefiting from the key role played by China's innovation capabilities. For example, the new generation operating system X, known as the "intelligent nervous center," has 70% of its source code developed and optimized in China. Our cooperation with China is mutually beneficial and has strategic and long-term significance Schmidt said that commercial cooperation can build bridges and help both parties move towards the future together. When it comes to the tariff risks currently faced by the automotive industry chain, Schmidt said that the automotive industry chain and supply chain are highly globalized, with each party involved. What all parties need is more cooperation, not protectionism. BMW Group is a global enterprise, and we do not need tariff protection, but rather embrace competition from around the world. Schmidt believes that although geopolitics have a negative impact on current global economic and trade cooperation, the trend of economic globalization is irreversible, and participating in international competition and cooperation is still beneficial. Both the competitive pressure from domestic Chinese car companies and the restructuring of the global industrial and supply chains have not affected BMW Group's confidence in deeply cultivating the Chinese market. For a long time, German car companies have had a good development momentum in China. We have always been optimistic about the Chinese market and will continue to firmly invest in China, "Schmidt said. (New Society)