Previously, we only offered discounted services for active duty military personnel with their certificates. Now, retired military personnel can also enjoy discounts! "At the entrance of a scenic spot in Ji'an City, Jiangxi Province, retired military personnel Xiao Wang pulled out his discount certificate and prepared to purchase tickets. The scenic spot service staff warmly said to him. A small retired soldier preferential certificate carries the care and love of the whole society for retired soldiers. Since the comprehensive launch of the application and issuance of preferential treatment certificates for retired soldiers, Ji'an City in Jiangxi Province has issued over 120000 preferential treatment certificates. However, during the visit, the reporter found that there is still a significant gap between the actual effectiveness of this document and the expectations of retired soldiers. I am happy to receive the certificate, but I often encounter obstacles when using it Many retired soldiers admit that in addition to basic services such as free public transportation, many promised benefits are still on paper. Some retired soldiers have reported that the use of preferential treatment cards is limited, there are significant regional differences, and there is also a phenomenon of "smooth access within the province and cold access outside the province". Some retired soldiers and beneficiaries have reported that in some places, although preferential policies for holders of preferential treatment certificates are clearly marked, in actual operation, the staff's awareness of the preferential treatment certificates is not high, and they are not clear about the specific preferential content and operation process. Faced with the call of retired soldiers, Ji'an City has taken multiple measures to enhance the "value" of preferential treatment certificates. The Municipal Veterans Affairs Bureau, together with multiple departments such as finance, culture and tourism, and transportation, has issued the "List of Basic Preferential Treatment for Veterans", which specifies 48 specific measures such as medical priority, free admission to scenic spots, and exclusive financial benefits. In order to truly implement preferential policies and ensure that the word "respect" takes root, Ji'an City has established a special working group to coordinate various departments, enterprises, and social organizations to continuously expand the scope of use of preferential certificates. The leaders of the Municipal Veterans Affairs Bureau stated, "We actively coordinate with various fields to improve the procedures for using preferential treatment certificates, maximize the experience of using preferential treatment certificates for veterans and other beneficiaries, and make preferential treatment certificates' come alive '." In the medical field, all secondary and above hospitals in Ji'an City have set up service windows for veterans, and veterans can enjoy "one-stop" priority services such as registration, medical treatment, and medication collection with their preferential treatment certificates; In the field of transportation, Ji'an City has implemented free rides by swiping the discount card, and plans to expand the use of the discount card to long-distance passenger transportation and railway ticket purchases; In terms of entrepreneurship and employment, Ji'an City has also launched relevant financial products to provide financial support for the entrepreneurship and employment of retired soldiers... Ji'an City has widely absorbed social forces, created the "Luling Military Support Alliance", attracted more than 300 enterprises such as catering, education, and supermarkets to sign up and join, launched discounts such as "81% discount" and "military exclusive package", and regularly carried out the "Ten Free Military Support" activity, covering the entire life scene of retired soldiers from policy and job promotion to health and honor promotion. In order to make preferential policies more targeted, Ji'an City has launched a "personalized preferential treatment" service. The Municipal Veterans Affairs Bureau utilizes big data to screen the actual needs of veterans and collaborates with relevant enterprises to launch customized services. For example, offering agricultural material discounts and agricultural technology training for retired rural soldiers; Introduce home-based elderly care and health management services for elderly veterans. To ensure the normal use of the preferential treatment certificate and improve the recognition of the whole society, we have strengthened the publicity and promotion of the preferential treatment certificate for retired soldiers and other beneficiaries through various channels The leaders of the Municipal Veterans Affairs Bureau introduced that they use a combination of traditional and new media, as well as online and offline methods, to widely promote the policy content and usage methods of preferential treatment certificates in various fields, improve the awareness of preferential treatment certificates among veterans and other beneficiaries, popularize relevant knowledge of preferential treatment certificates to the general public, and enhance social recognition of preferential treatment certificates. Ji'an City promotes respect for retired soldiers as a social consensus through various forms of propaganda activities. The Municipal Federation of Literary and Art Circles has organized the creation of a number of literary and artistic works featuring retired soldiers as the main characters. The Municipal Television Station has set up a "Respectful Light" column to tell the touching stories of retired soldiers. Respect is not only a policy, but also a culture The leaders of the Municipal Veterans Affairs Bureau told reporters that the launch of the Veterans Preferential Treatment Certificate not only makes veterans feel respected, but also makes the whole society pay more attention to the veterans group. In some public places, in addition to common signs such as "military priority" and "military free", the term "retired military personnel" has also become more common. The warmth of policies is being translated into practical results. As of now, more than 80000 retired soldiers in Ji'an City have enjoyed various preferential services with their preferential certificates, with a cumulative reduction of over 6 million yuan in fees. The satisfaction of retired soldiers from Ji'an has significantly improved. The more profound impact lies in spiritual motivation: in 2024, the number of applicants for military service in Ji'an increased by 17% year-on-year, the proportion of college students joining the army reached a new high, and active duty soldiers were rewarded for their achievements. From "policy first" to "social resonance", Ji'an City is exploring the "chemical reaction" of retired military personnel work based on the "Jinggangshan Spirit". The embarrassment of the preferential treatment certificate reflects the complexity of policy implementation and forces the whole society to form a joint force to support the military. When every merchant and every citizen competes to become a practitioner of the army, this small card can convey warmth and respect. (New Society)