Think Tank

The Global Expression of "Chinese Style" from Nezha 2

2025-02-18   

In the Spring Festival of 2025, the Chinese animated film "Ne Zha: The Magic Boy Roars in the Sea" (hereinafter referred to as "Ne Zha 2") topped the box office chart in Chinese film history and opened its global release with the "Eastern Magic Boy". Chinese animation uses technology as its pen, dipped in the rich ink of 5000 years of civilization, to write stories that are both national and global. In the perfect combination of technology and art, and in the mutual stimulation of cultural confidence and technological progress, the world has seen a new picture of Chinese culture that is both authentic and fun to see. At present, the overseas release plan of "Nezha 2" covers multiple countries such as Australia, New Zealand, the United States, Canada, Japan, Singapore, etc. The North American premiere was held on the 8th at the TCL China Theatre in Los Angeles, USA. Pre sales are booming in North America, Australia, New Zealand and other places, and some shows are difficult to obtain tickets for. The audience's expectations have been fully filled. Renowned by professionals for redefining the height of China's film industry with cutting-edge animation technology and profound storytelling, and reshaping the global film market landscape. Nezha 2 has used technology to give wings to traditional culture and sparked a visual revolution. The film integrates the Yongding Tulou and Dunhuang murals into the scene design, making the floating trajectory of the mixed sky silk blend seamlessly with the calligraphic strokes - this "new Chinese style" aesthetic is neither a simple replica of tradition nor blindly catering to Western aesthetics, but a cultural "third space" created through technology as a medium. The film combines mythological elements from "Shan Hai Jing" with cyberpunk aesthetics to reconstruct the visual system of Donghai Dragon Palace. The traditional ink blending effect is integrated into 3D animation through a self-developed "dynamic ink rendering engine", allowing the legend of "dragon entering the sea" to retain classical atmosphere and be full of futurism. This technological breakthrough is not about showing off skills, but a deep decoding of the genes of Chinese culture. Behind the explosive success of Nezha 2 is the comprehensive upgrade of China's animation industry chain. A team of 4000 people took five years to complete the entire process from script polishing to special effects synthesis with a "determined spirit". The rendering technology and motion capture technology used in the film have also enabled Chinese animation to complete a transformation from "technical input" to "standard output". Technological innovation has enabled "Ne Zha 2" to sweep the market with an average daily box office of hundreds of millions of yuan, and has also made the giant screen trailer in Times Square in New York a declaration of China's cultural strength going global. Nezha 2 "and the previously popular game" Black Myth: Wukong "present traditional Chinese mythological stories to the audience in a new narrative style and international art style. Through the modernization of classic images, Chinese culture has been sought after by audiences and players worldwide. Reuters reported that the explosive popularity of Nezha 2 confirms the strong appeal of Chinese domestic IP. People see that "Ne Zha 2" and "Black Myth: Wukong", as internationally competitive works, showcase the unique charm of Chinese culture. Their success has made more creators realize that Chinese culture can not only meet the needs of the domestic market, but also be shared globally. Nezha and Wukong teamed up to showcase the unique charm of Chinese cultural elements to people around the world. The new paradigm constructed by such works subverts Hollywood's logic of "cultural curiosity" and encourages cultural subjects to re-examine and explore their own traditions, confidently creating a new landscape of diverse cultures and mutual learning. When "Nezha" stepped out of the country on the Wind and Fire Wheel, he not only carried the turning point of his character's fate, but also the rebirth of an ancient civilization in the digital age. From "Black Myth: Wukong" to "Nezha 2", from Unreal Engine to dynamic ink painting, China is deeply involved in the reconstruction of the global cultural landscape with the double helix gene of "technology+culture". This is not only the rise of the industry, but also the beginning of civilization dialogue - here, the dance of mixed sky silk is the rhythm of Eastern aesthetics, while the wind and fire wheels burn the eternal desire of humanity for innovation. (New Society)

Edit:Luo yu Responsible editor:Jia jia

Source:people.cn

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