According to the 12306 website, from February 13th to February 19th, the K4115 train from Beijing to Mudanjiang offers a 20% discount on both hard seat and no seat tickets. If the ticket price from Beijing to Harbin is as low as 30.5 yuan, the ticket source is sufficient; The ticket price between Xingcheng and Huludao is as low as 1.2% off, which is only 1 yuan. In addition, high-speed trains in multiple directions have also released discounted tickets with different discounts. 12306 customer service responded that this move is a dynamic pricing strategy implemented by the railway department based on the fluctuation of passenger flow during the Spring Festival travel rush. The flexible price reduction of train tickets, although only involving a portion of train numbers, still brings joy. Especially the loosening of high-speed rail tickets in multiple directions has attracted people's attention. The flexible discount of Spring Festival train tickets does not start today. It can be traced back to 2019, when preferential ticket prices were mainly implemented for some passenger trains during non peak periods and directions. According to China Railway Group, in recent years, the price of regular speed train tickets has been as low as 20% off, and that of high-speed trains has been as low as 30% off. This price reduction is a proactive move by the railway sector to comply with the market. Generally speaking, during the Spring Festival travel rush, railway passenger flow has a clear one-way gathering characteristic, and in a short period of time, passenger flow will be highly concentrated in some directions and sections. At the same time, some unpopular areas in the opposite direction inevitably have excess capacity. At this time, adopting discounted ticket prices is also necessary to fully utilize the capacity. Instead of leaving seats vacant, it is better to attract customers by lowering prices in order to achieve a balance between income and expenses. In addition, from the past "one size fits all" pricing to the current "tidal style" floating pricing, the changes in ticket prices also reflect the changes in public service concepts. To achieve the transformation of the modern service industry, the first step is to meet the diversified travel needs of the public. Fast arrival is one indicator, while inclusive ticket prices are another indicator. Especially, discounted ticket prices not only reduce travel costs for the public, but may also trigger changes in passenger flow direction and even have other positive effects. For example, in the field of culture and tourism, if the ticket price drops during a certain period, will the passenger flow increase? For many cities that are committed to attracting tourists from other places, this actually means huge opportunities. The lowest ticket price from Beijing to Chengdu is only 47 yuan, which is a great opportunity for those who are not sensitive to time to travel. This also reminds some cities to open up their thinking and try to cultivate a "staggered" market, or communicate more with the railway side, take advantage of the flexible price reduction of train tickets, attract tourists, use local characteristics and event planning to create tourism brands, and make off-season and unpopular routes also "hot". In recent years, the railway sector has implemented a market-oriented ticket pricing mechanism, with ticket prices fluctuating. For example, in June last year, some popular high-speed rail lines opened a window for price increases, with an increase of around 20%. However, compared to the attention caused by price increases, price reductions are often more popular. This also indicates that inclusive transportation can generate a greater sense of livelihood gain. After all, travel expenses are still a major expense for travel. According to data from the 2025 comprehensive transportation Spring Festival travel rush work team, it is expected that the cumulative cross regional personnel flow in the entire society will exceed 7 billion people in the 30 days before the Spring Festival travel rush. This also means that if the scope of inclusive transportation is expanded, it will undoubtedly allow more people to enjoy low-priced tickets, which will also become an opportunity for local cultural and tourism development. (New Society)