On the 13th, it was learned from the regular press conference of the Ministry of Commerce that according to the monitoring of key e-commerce platforms by business big data, during the "2025 National Online New Year's Goods Festival" event, the daily average online retail sales in China increased by 6.2% year-on-year, achieving a good start to online consumption in 2025. It is reported that this year's online New Year's goods festival has a variety of highlights: firstly, policies have driven the emergence of new hotspots. The positive effects of the policy of exchanging old for new and expanding the surrounding area are accelerating. The online sales of dishwashers and water purifiers increased by 71.8% and 47.4% respectively. The favorable policies such as visa free "friend circle" expansion have driven the rapid growth of cross-border tourism. Online travel sales increased by 35.2%, with outbound travel growing by 72.3%. Secondly, intangible cultural heritage drives and leads a new trend. The sales of tourism products such as intangible cultural heritage performances and folk gardens are booming. During the Spring Festival holiday, online sales increased by 407.7% and 109.8% respectively. Thirdly, quality drives the optimization of new supply. During the Spring Festival holiday, sales of organic seasonings and organic milk increased by 81.5% and 44.4%, respectively. Global goods are popular, and high-quality products from ASEAN, Central Asia, and other regions are connected to the Chinese market. Special products such as Italian chocolate candies and Malaysian biscuits and cakes have become New Year's goods. Fourthly, online promotion enhances new experiences. Online catering sales increased by 11.8%. The Chinese New Year movie market is booming, with "online ticket buying and offline movie watching" driving a 55.5% increase in online entertainment sales. (New Society)