Ice and snow are also mountains of gold and silver. From the deep cultivation of resources in the Northeast ice and snow tourism belt to the technological empowerment of artificial ice and snow venues in the south, from the sustainable utilization of Winter Olympics heritage to the creation of a new chapter in ice and snow during the Asian Winter Games, the new model of "ice and snow+" integration promotes the activation of "cold resources" and "hot economy", promotes the construction of a full chain and scenic consumption ecosystem, and ignites a new engine for economic development. Building a chain of "ice and snow+tourism" and exploring diversified consumption scenarios, ice and snow tourism has become an important driving force for promoting the high-quality development of the ice and snow industry. New scenes of ice and snow tourism, such as skiing, ice play, appreciating ice and snow sculptures, ice and snow competitions, ice and snow concerts, ice and snow health preservation, and snow country trains, have become important components of residents' beautiful lives. During the Spring Festival, Jilin Beidahu Ski Resort attracted a large number of skiing enthusiasts, with an expected reception of 87000 tourists and a tourism revenue of 51.18 million yuan. Changbai Mountain International Resort relies on the ice and snow resources of Changbai Mountain to create a comprehensive service model of "ice and snow+hot springs+folk customs", equipped with an intelligent reservation system and safety monitoring platform, upgrading a single skiing scene to an all-weather consumption scene of "day skiing, night hot springs, learning skills, and cultural appreciation". Hebei Chongli's "Ice and Snow+Event Economy" leverages the Winter Olympics legacy to host international skiing events, youth ice and snow training camps, and generate formats such as live broadcasts of events, equipment exhibitions, and sports rehabilitation. From 2023 to 2024, it received 4.4122 million tourists and achieved a comprehensive tourism revenue of 5.243 billion yuan. The southern region breaks through resource constraints through business innovation, such as developing training, parent-child hotels, and cultural and creative derivatives centered on ski resorts in the Yangtze River Delta, building a "half day to multi day" consumption upgrade path, and relying on manufacturing advantages to form an ice and snow equipment industry cluster, achieving a two-way empowerment of "scene innovation industry linkage". From this, it can be seen that the construction of the new business model of "ice and snow tourism" needs to take the cross-border integration of multiple industries such as sports, culture, health preservation, education, and transportation as the path, and form a full chain consumption system through models such as "ice and snow+health preservation/events/study tours". The ice and snow economy can also innovate in synergy with the debut economy, by introducing debut ice and snow events, ice and snow music festivals, and other activities to activate consumer potential. The three-dimensional expansion of comprehensive ice and snow services can not only extend the consumption chain through scene integration, but also activate high-end demand through quality upgrading, injecting diversified growth momentum into the ice and snow economy. At the same time, traditional ice and snow tourism has limited development space due to natural conditions and seasonal factors. It is necessary to break through the limitations of seasons and space, overcome the shortcomings of "one season nurturing four seasons" in ice and snow tourism, and activate the consumption potential of "all time and all area" tourism. This requires the creation of a year-round and all-round ice and snow tourism product system, further extending the industrial chain, enhancing the value chain, developing the ice and snow economy according to local conditions, actively exploring suitable ice and snow tourism models, forming a development pattern of complementary advantages and benign interaction, and injecting lasting momentum into the high-quality development of the ice and snow economy. The 2024 Central Economic Work Conference pointed out that "ice and snow+culture" shape the soul and lead immersive consumption new brands. It is necessary to strengthen the implementation of the "two new" policies, innovate diversified consumption scenarios, expand service consumption, and promote the development of cultural tourism industry. 'Ice and Snow+Culture' is the process of enhancing the quality and resilience of the ice and snow economy through cultural values, embedding cultural genes into every link of the ice and snow industry chain, breaking through homogeneous competition, and shaping new consumer brands with spiritual appeal and market influence. The value reconstruction of ice and snow culture needs to take regional culture as the core, and transform ice and snow resources into consumer brands with emotional resonance and cultural identity through symbol extraction, scene reconstruction, and IP operation. Taking Harbin Ice and Snow World as an example, ice sculpture art is deeply integrated with Russian architectural style and the historical narrative of the Middle East Railway to create a "Ice and Snow Silk Road" themed IP, constructing immersive scenes such as ice and snow castles and historical light and shadow corridors. The popularity of "Erbin" has driven the development of local catering, accommodation, entertainment, shopping and other related industries. In the 2023~2024 snow season, Harbin has received more than 87 million tourists, a year-on-year increase of 300%, and achieved a tourism revenue of 124.8 billion yuan, a year-on-year increase of 500%. Ice and snow "cold resources" are becoming "hot economy". Altay, Xinjiang, relies on the cultural identity of "the origin of human skiing" to restore the production skills of fur skis, and collaborates with intangible cultural heritage inheritors to carry out folk activities such as snow carrying sheep and winter hula performances, achieving a perfect integration of ice and snow sports with ancient culture. This indicates that the construction of ice and snow culture IP not only requires the exploration of historical symbols, but also the transformation of cultural resources into perceivable and participatory consumption content through scenario based and experiential narrative logic, thereby achieving a leap from "geographical indication" to "emotional brand" and injecting fresh vitality into the ice and snow economy. On this basis, the value transformation of ice and snow culture needs to be linked by culture and extended by the industrial chain. Through the multidimensional linkage of "culture+product+scene", a brand matrix covering cultural and creative, film and television, education and other fields should be constructed, forming a diversified linkage brand ecology of "IP leadership - product landing - scene empowerment". For example, themed IPs such as "Ice and Snow Panda" in Xiling Snow Mountain, Sichuan, and "Ice and Snow Nadam" in Hulunbuir, Inner Mongolia, as well as the extension of the ice and snow cultural industry chain, not only activate consumer potential, but also achieve a leap from "single product" to "diversified ecology" through the construction of related brand matrices, injecting sustainable growth momentum into the ice and snow economy. The empowerment of "ice and snow+digital" and the deep application of digital technology to create a new ecology of intelligent consumption provide a new path for the ice and snow industry to break through time and space limitations and reconstruct consumption scenarios. Through technologies such as metaverse, virtual reality (VR), and blockchain, ice and snow tourism extends from physical space to the virtual world, forming a linkage model of "online immersive experience offline physical consumption". Users can participate in activities such as VR skiing competitions, NFT ice and snow art exhibitions, and virtual snow equipment customization; The offline venue has an AR navigation system, and visitors can wear smart glasses to see the historical data of the ski slope, skiing tips and other overlaid information. The combination of "ice and snow+digital" not only breaks through geographical and seasonal limitations in the development of ice and snow economy, but also stimulates users' emotional resonance and consumption willingness through the integration of virtual and real experience design, injecting intelligent and sustainable new momentum into the ice and snow economy. On the other hand, the application of artificial intelligence technology provides core support for upgrading ice and snow tourism services. Through data mining and intelligent algorithms, it can accurately identify user needs and provide customized and scenario based consumption solutions. With the help of the "AI Ice and Snow Assistant", tourists can generate personalized reports based on their skiing trajectory, physical fitness data, and consumption preferences, which can recommend suitable ski slopes and coaches for beginners and match competitive community activities for experienced players; Meanwhile, smart wearable devices can monitor movement posture in real-time and provide correction suggestions through the app. For example, Yanqing District in Beijing has established the "Ice and Snow Economy Data Center", which gathers operational data from more than 200 ski resorts across the country and behavioral data from millions of tourists. Through AI model analysis, it accurately identifies consumer trends and collaborates with enterprises to develop the "Ice and Snow Micro Vacation" product line, helping the ice and snow economy shift from "experience driven" to "data-driven". Hebei Chongli utilizes AI technology to optimize the allocation of scenic resources, dynamically regulate hotel room prices, snow equipment rental inventory, and shuttle bus scheduling, shorten the average waiting time of tourists during peak holiday periods, and improve tourist satisfaction. In addition, the digital dissemination and marketing of the ice and snow industry are key engines for breaking down regional barriers and activating consumer potential. Through emerging media technologies such as short videos, live streaming, and metaverse, the ice and snow economy can break through physical boundaries and reach the public in a more vivid and interactive way, forming a communication and marketing loop of "online drainage offline experience global resonance". (New Society)