Technology 'lights up' the new trend of Spring Festival
2025-02-08
At the first AI themed technology temple fair in Beijing, humanoid robots played "Beijing Opera" and "Face Changing", attracting a large number of tourists to stop and watch; The New Year Lantern Festival in Jimo Ancient City, Qingdao City, Shandong Province, interweaves a sense of technology and fantasy, creating a wonderful picture of each scene step by step; Over Sanyang Square on the banks of the Hankou River in Hubei Province, 1000 drones "changed their dance steps" and presented fancy New Year wishes to the citizens... As the first Spring Festival after the successful application for World Heritage, the 2025 Spring Festival can be described as full of technological flavor and is known as the "Cyber Spring Festival" by netizens. From the highly acclaimed 2025 Spring Festival Gala to various local folk activities during the Spring Festival, from the online "AI China Year" series of Spring Festival cultural activities to offline immersive intangible cultural heritage experiences, everything is filled with a strong sense of Chinese New Year and full of technological style. This year's Spring Festival, VR/AR、 The cutting-edge technologies such as holographic projection, artificial intelligence, and big data collide with traditional folk customs, unleashing new Spring Festival trends such as AI New Year greetings, intelligent temple fairs, and mecha lion dance. This not only reshapes the sense of Spring Festival ceremony, but also showcases the romance and charm of the 'Chinese New Year' to the world Lin Jifu, a professor at Central University for Nationalities and vice chairman of the Chinese Folk Literature and Art Association, said in an interview with Science and Technology Daily reporters. The visual spectacle of intangible cultural heritage performance is revitalized. "The Chengnan Dragon Lantern has a history of more than 700 years. With the continuous innovation of production technology, the dragon lanterns are becoming more and more exquisite and lightweight, and the dragon lantern performances are also unique." During the Spring Festival, the reporter saw at the Chengnan Dragon Lantern Base in Nanchang City, Jiangxi Province that the "technological version" of the Chengnan Dragon Lantern, made by Shi Kebin, a representative inheritor of intangible cultural heritage at the provincial level in Jiangxi Province, emitted a strong technological flavor in the smoke and fire. In order to make the southern dragon lantern performance more in line with modern aesthetic needs, Shi Kebin led a team to innovate the production form, using engineering plastics instead of traditional bamboo and wood materials to build the skeleton, LED lights instead of traditional candles, and using electronic cold fireworks devices to make the dragon lanterns that do not light candles "breathe fire". At the same time, they promoted the export of dragon lanterns to the United States, France and other places, realizing the "traveling around the world" of the southern dragon lantern performance. In Zoucheng City, Shandong Province, the Fire Tiger Performance, an intangible cultural heritage with a hundred years of inheritance history, also welcomes its first Spring Festival with a brand new look after the successful application for World Heritage. Representative inheritor of the intangible cultural heritage of Huohu, Zhou Changlai, has improved traditional performance props materials to flame-retardant carbon fiber materials, replaced gunpowder twists with cold light fireworks, and combined them with drone light shows to present a visual feast of Huohu performance that integrates old and new to the citizens. Among the many performances of the 2025 Spring Festival Gala, 'YangBOT' is undoubtedly one of the most popular programs. Sixteen humanoid robots H1 equipped with advanced AI algorithms and other technologies, wearing large cotton jackets, follow the rhythm of Yangge music, change dance steps neatly, complete a series of difficult movements such as twisting waist, kicking legs, and turning handkerchiefs with zero errors, and even easily handle reverse hand shaking movements that are difficult for humans to complete, sparking heated discussions among domestic and foreign audiences. With the support of technology, common performances have taken on new forms of presentation, and some lesser known intangible cultural heritage can also integrate technological elements and re-enter the public eye, rejuvenating themselves Sun Baoyan, the marketing manager of Hangzhou Yushu Technology Co., Ltd., told reporters that H1 is the world's first full-size electric driven humanoid robot capable of performing aerial flips in place. In the future, it will continue to try to integrate with more action oriented intangible cultural heritage performances to create new visual wonders. Associate Professor Li Ruiyuan from the School of Computer Science at Chongqing University introduced to reporters that the perfect integration of VR and other technologies, which were mostly used in the industrial and gaming fields in the past, with intangible cultural heritage and folk customs, is a reflection of the continuous down-to-earth application of technology, which helps the public deepen their understanding and recognition. "After the successful application for World Heritage, technology and the first Spring Festival 'two-way rush' opened up the most technologically advanced New Year's tour." The trendy experience of virtual real fusion spans ancient and modern times. "The intelligent electronic guide allows me to quickly browse the landscapes on both sides of the Taiwan Strait while sitting on a cruise ship; holographic stereoscopic imaging allows me to travel back to the scene of the Bao Zhengduan case thousands of years ago with my naked eyes. Performance of the play 'Gate Turning Case'. He told reporters that on the stage of virtual real interaction, thrilling mystery cases are being performed. At times, real actors and digital actors fight swords and knives, and at other times, tourists and "Mr. Bao" work together to solve the mystery, "full of futuristic and sci-fi colors." The reporter learned that the performance of "Gate Plate Car Case" relies on cutting-edge technologies such as holographic stereoscopic imaging, naked eye 3D visual effects, and virtual reality interaction, creating a comprehensive, immersive, and super sensory entertainment experience, allowing tourists to experience Song Yun culture in an instant leap between ancient and modern times. Empowered by technology, it has given birth to new vitality in ancient capital culture and tourism Xiao Wenxing, Deputy Mayor of Kaifeng City, stated that in recent years, Kaifeng has continuously innovated new models of digital intelligent services, unlocked more forms of "technology+cultural tourism" development, and continuously created immersive new scenes for cultural tourism, effectively transforming "traffic" into "retention". In the Metaverse Digital Tourism Industry Park in Chengdu, Sichuan Province, the "Ancient Shu" VR Large Space Exploration Exhibition allows visitors to instantly travel back in time and space to the ancient Shu era, listening to the cries of vendors on the streets and interacting with the ancestors of ancient Shu; At the immersive themed exhibition "Dream of Red Mansions" in Xuanwu District, Nanjing City, Jiangsu Province, tourists can quickly immerse themselves in the play and dream. They can recite poems to the moon with "Cao Xueqin" or fly flowers to convey messages with "Jia Baoyu". Lin Jifu believes that during the Spring Festival, the application and development of VR/AR technology and holographic projection technology have reached a new height. It not only breaks the temporal and spatial limitations of cultural presentation, allowing visitors to immerse themselves in the charm of traditional culture in the "native" environment, but also gradually establishes cultural identity in the digital space, inspiring new forms of cultural experience in the context of the past and present. During the Spring Festival, the New Year Science and Technology Temple Fair in Haidian District, Beijing, has become one of the most popular check-in spots for internet celebrities. More than 70 AI application scenarios have been implemented, including the transformation of a biomimetic humanoid robot into the God of Wealth, presenting blessings of "prosperous financial luck", a robot band playing the song "Golden Snake Dance", and AI robots making sugar figurines and desserts for tourists. Many tourists exclaimed that "the future is here" and "the Cyber Spring Festival is too exciting". At the same time, the Intangible Cultural Heritage Museum in Linyi City, Shandong Province, was also bustling with activity. From the beginning of the first month, visitors came in an endless stream. More than 70 performances of drama, folk art, martial arts and other performances were almost full. The most popular "Paper Cuttings on the raft" made up the raw materials for four consecutive times. Our 'traffic password' is scene reconstruction, technological empowerment, and emotional connection, allowing culture to 'speak up' and old crafts to become memories of the Spring Festival again Su Ren, member of the Party Committee and Deputy General Manager of Linyi Urban Construction Group, stated that nowadays, the "hand in hand" between technology and intangible cultural heritage has surpassed the tool level and become the underlying logic for reshaping cultural inheritance, as well as awakening the excellent traditional cultural genes that have been accumulated to this day. Li Ruiyuan said that this year, the Spring Festival customs in many places have swept the "cyber wind", and the integration of technology and culture has allowed ordinary people to enjoy the rich flavor of the New Year and personally experience the development of the latest science and technology. In the future, the dual wheel drive of cultural inheritance and technological empowerment will be stronger, and the deep integration of technology and culture will be more extensive. Cross border cooperation among technology-based enterprises, social organizations, and representative inheritors of intangible cultural heritage will also become a new trend in development. But it should be recognized that while technology empowers cultural inheritance, cultural inheritance also activates the civilized attributes of technology in reverse Lin Jifu believes that from quadruped robotic dogs assisting human performances to humanoid robots becoming the main performers this year, the practical needs of cultural presentation have effectively accelerated the research and development process of related technologies, promoted the precise implementation of technological applications, effectively prevented cultural hollowing out caused by technological alienation, and continued to promote a stronger flavor of the "Cyber Spring Festival". (New Society)
Edit:He Chuanning Responsible editor:Su Suiyue
Source:Sci-Tech Daily
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